"The King of Pop Returns" — Sing-Along and Glow Stick Screening Events for “Michael” Follow One After Another, Bringing the Thrill of a Concert Hall to the Theater!

A special screening event is being held where you can enjoy singing along together to the legendary King of Pop, 'Michael Jackson', in the theater. Universal Pictures announced that, to celebrate the release of the film 'Michael', it will be immediately hosting 'Glow Stick Screenings', an audience-participation event.

The Pop legend revived on the screen, the film 'Michael'

The film 'Michael' is a well-made musical film that recreates, in near perfection, the journey of 'Michael Jackson' from his early years to his rise into a world-renowned pop star through performance scenes. This 'Glow Stick Screening' combines the glow-stick fan culture—once considered exclusive to K-pop fandom—with a major Hollywood production, offering a unique viewing experience. The event will be held on the 18th at 'MEGABOX COEX' in Seoul and on the 19th at 'Lotte Cinema World Tower', respectively.

In fact, in the general press screening held in South Korea for the first time last month, audiences responded with overwhelming enthusiasm. The standing ovation that erupted as the ending credits rolled created an electric atmosphere that felt just like a real concert hall, proving the film’s impressive overall completion.

A representative from Universal Pictures explained the event’s purpose, saying, "We planned this so that audiences can enjoy the grand atmosphere of a concert hall together in the theater—something you can never truly experience at home." They added, "We will also deliver a vivid sense of being there to younger audiences who haven’t had the chance to experience 'Michael Jackson''s actual live performances."

A surge in viewing fever for 'ScreenX' hitting theater lobbies, just like the thrill of a concert hall

Thanks to the awe-inspiring scale of the performance scenes, there’s also a strong surge in demand for premium theater formats such as 'CGV ScreenX'. As of the 13th, the first day of release, seat sales at 'ScreenX' theaters are nearing 35%, setting an unusual box-office record that far exceeds the film’s overall sales rate of 10.7%. This indicates that audiences aren’t just looking to watch a movie—they want a maximized, high-impact audiovisual experience.