LE SSERAFIM’s 12K VR Concert Hits Major Cities Worldwide

Girls who break the boundary of reality: LE SSERAFIM’s virtual world mesmerizes the globe

K-pop’s territory is expanding infinitely beyond reality into virtual space. At its center is the virtual reality (VR) concert 'Invitation' (INVITATION) by the group 'LE SSERAFIM' (LE SSERAFIM), which is sparking a shift in the global entertainment market beyond domestic enthusiasm.

Leading VR content producer and distributor Amaze unveiled this ambitious immersive project. It is not just a live performance broadcast. Based on an original world in which reality and fantasy intersect with precision, it blends '12K ultra-high-definition' technology with overwhelming 'visual special effects' (VFX). The kind of performances from members that seem to breathe right in front of viewers has drawn praise for pushing past the limits of conventional concerts and delivering the ultimate immersion that only a VR concert can provide.

This radical visual revolution is already being proven around the world. After 'Invitation' generated explosive buzz immediately following its first domestic reveal in April, it is now screening successfully across major regions and cities, including Philippine Manila, Mexico City in Mexico, U.S. San Francisco, and China’s Hangzhou . Observers expect this relentless global hit streak to dramatically expand screening venues into key hubs worldwide, including Los Angeles (LA) in the United States and Chinese cities like Chengdu and Beijing, and establish a new milestone for K-content.