KakaoTalk Sets Up World Cup Rally Rooms for the North Central America World Cup, Offering Uniforms as Prizes

A fan culture that has evolved into a digital public square, Kakao 'KakaoTalk Rally Zone' launches

Kakao is rolling out 'KakaoTalk Rally Zone', a new channel that lets people support the national teams in real time ahead of the North Central America World Cup. In doing so, the company is essentially announcing a shift from a simple messenger to a massive digital rally platform that can unite the entire nation. Kakao has moved its 'dedicated rally room' for soccer fans into KakaoTalk’s open chat, one of the company’s core community features.

Three community formats tailored to your taste, from 'Legend Rooms' to 'Solo Rooms'

To precisely target users’ more specific preferences, the rally rooms are run in three distinct formats. Featured here are the 'Legend Room' and 'Icon Room', which combine in-depth soccer discussions with spirited cheering, along with the 'Solo Room', where participants communicate in an intuitive way using only images and memes (Meme) without the fatigue of reading text.

This diversification strategy gives users overwhelming choice. From intense tactical debates to casual photo sharing, people can consume the World Cup’s excitement in a way that matches each person’s tastes.

A rich 'prize event' lineup and maximized accessibility

A 'special event' designed to amplify the festival atmosphere is also drawing attention. Kakao will hold a draw for participants in a soccer quiz event taking place inside the rally rooms, offering rewards that will strongly motivate fans, including 'national team uniforms' and 'Nexon mobile gift certificates'.

Accessibility is also close to perfect. Through the 'Now' tab on the bottom menu of KakaoTalk, anyone—men or women, young or old—can join this huge digital cheering stand with a single touch.

[Key Summary]

• 'Core Service': 'KakaoTalk Rally Zone' built on KakaoTalk open chat

• 'Operating Method': three customized channels such as 'Legend Rooms', 'Icon Rooms', and 'Solo Rooms'

• 'Participation Benefits': prize giveaways from quiz events, including 'national team uniforms'

• 'Access Route': the 'Now' tab at the bottom of KakaoTalk