HSAD AI Thriller “Even” Wins Best at Film Festivals in the U.S. and France, Securing a Double First on the Global Stage

Wins Two Major Global Festival Honors… Opens a New Chapter for “AI Creative” in South Korea’s Ad Industry

HSAD’s artificial intelligence (AI) short film ‘Even’ (EVEN) brought back a string of good news on the world stage, elevating South Korea’s ad industry’s “AI creative” capabilities to their highest level.

HSAD announced officially on the 4th that the short film ‘Even,’ directed by ‘Park Chan-soo’, the Creative Director (CD) from its AI director team, won the top AI film award at the “America Los Angeles Movie & Music Video Awards” and at the “France World Film Festival in Cannes.”

The award-winning work ‘Even’ is a thriller that vividly depicts the man who flees after causing a parking-lot contact accident as he is pursued by an unidentified presence. The title ‘Even’ goes beyond the dictionary meaning of “tied,” “to keep balance,” and projects a weighty philosophical message that even a fleeting, minor mistake inevitably comes with a corresponding price.

This achievement marks HSAD’s second signal flare fired at global film festivals. In May, ‘Park Dong-hwa’’s AI short film ‘The Messenger’ pulled off an impressive sweep of five awards, proving in advance the “AI technical strength” of K-content.

An HSAD official said, “We are currently transplanting ‘AI technology’ comprehensively across the entire process, from marketing strategy development to content production.” They added, “This two-award win is a result that demonstrates our ‘creative competitiveness’ aligns with global standards.”