'Goblin' and 'Queen of Tears' among 40 dramas unite to reveal personalized travel destinations

Korea Tourism Organization's HiKR Ground exhibition offers personalized travel itineraries based on visitors' preferences through Nov. 19

'Korea Tourism Organization' is partnering with 'Studio Dragon' to host the 'K-Drama Experience Exhibition' at 'HiKR Ground' in Jung-gu, Seoul, through Nov. 19. The exhibition goes beyond simple viewing. It is an immersive project designed to let drama fans around the world experience iconic scenes from the screen firsthand and take the next step toward traveling in South Korea.

Under the central theme 'When Scenes Become Destinations,' visitors can explore in one place the essence of more than 40 productions that helped drive the Korean Wave, including 'Goblin,' 'Mr. Sunshine,' 'Crash Landing on You,' 'Yumi's Cells' and 'Queen of Tears.' Memorable lines from the dramas, filming props and information about the locations that captivated viewers are brought vividly to life.

The exhibition's highlight is its thoroughly personalized interactive content. Visitors can type lines from the dramas to complete their own scripts, while also enjoying the analog fun of collecting postcards featuring famous lines and scenes, along with prop stickers.

When visitors scan their collected items at a kiosk in the exhibition hall, an advanced system analyzes their preferences in detail. It then recommends an optimized, customized travel itinerary to regional cities and issues a physical ticket packed with related travel information, heightening the immersive experience.

A 'Korea Tourism Organization' official said, "We have prepared a diverse travel-product showcase linked to the exhibition," and stressed, "We will provide our full support so the passionate global interest in 'K-dramas' can lead to actual visits to regional cities and boost tourism."