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WEBTOON’s “Maru Is a Puppy” Pop-Up Lands in Changsin-dong, Unveiling 30 New Exclusive Items

James choi Reporter

Pop-up shop to run on Changsin-dong’s Stationery and Toy Street from October 30 through November 29 A range of merchandise tied to local businesses, including 66 DIY iron-on transfer designs

Poster for WEBTOON’s “Dreamland Starland” pop-up shop [Provided by WEBTOON. Resale and database use prohibited]
Poster for WEBTOON’s “Dreamland Starland” pop-up shop [Provided by WEBTOON. Resale and database use prohibited]

A fresh approach to supporting local businesses, with a variety of merchandise to win over fans

WEBTOON will run a pop-up shop for the hit webcomic “Maru Is a Puppy” from October 30 through November 29 in the area around Changsin-dong’s Stationery and Toy Street in Seoul’s Jongno District.

“Maru Is a Puppy” is one of WEBTOON’s flagship intellectual properties (IP). The pop-up shop is built around the theme “Dreamland Starland” and stands out for moving beyond the usual large-mall events to support and collaborate with local businesses.

The event space vividly recreates the layout of Rainbow Villa, a key setting in the original webcomic. Visitors can browse a variety of merchandise, including about 30 new items debuting exclusively at the pop-up and 66 DIY iron-on transfer designs they can customize themselves.

The pop-up shop will be open daily from 10 a.m. to 7 p.m., offering visitors plenty to see and do.
James choi Reporter
artpro@cineplay.co.kr

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Related keywords

#MaruIsAPuppy#MaruIsAPuppy#WEBTOON#WEBTOON#Changsin-dongStationeryandToyStreet#pop-upshop#DreamlandStarland#RainbowVilla

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