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Haksan brings Blue Lock soccer manga to The Hyundai Seoul in exclusive pop-up; battle for 500 limited-edition sets

Haksan brings Blue Lock soccer manga to The Hyundai Seoul in exclusive pop-up; battle for 500 limited-edition sets

The megahit series has sold more than 65 million copies worldwide, with original merchandise available for seven days starting next month
The pinnacle of survival soccer manga, with a showcase of strikers unfolding in Yeouido Publisher "HAKSAN" said it will hold a pop-up store for the global megahit soccer manga "Blue Lock" at "The Hyundai Seoul" in Yeouido from the first through the seventh of next month.
| James choi
Hyundai Department Store's 'Sinchon K-pop Show' draws 1,000 fans, adds weekly Friday performances

Hyundai Department Store's 'Sinchon K-pop Show' draws 1,000 fans, adds weekly Friday performances

The store will fully fund stages for small and midsize agencies, host a competition featuring 108 teams from 11 countries and offer K-pop contests as it seeks to become a global destination.
Sinchon's revival: A new gateway for K-pop stars 'Hyundai Department Store's Sinchon store' will transform Star Square in front of U-PLEX into a stage for youth and passion every Friday starting next month. The store is officially launching the 'Sinchon K-pop Show,' offering idol groups from 'small...
| James choi
Hyundai’s ‘The Studio’ reveals 12-year story, documentary film opens… Why 1.3 million people visit each year

Hyundai’s ‘The Studio’ reveals 12-year story, documentary film opens… Why 1.3 million people visit each year

Documentary directed by Jeong Da-woon opens on the 21st, spotlighting the architectural value of six global locations
Hyundai Motor has brought 12 years of innovation at 'Hyundai Motorstudio' to the screen. The feature-length documentary 'The Studio: From Space on Wheels to Space on Land' officially opens on the 21st. A cultural melting pot beyond cars: The aesthetics of six locations around the world Since...
| James choi
Jung Ho-yeon Drives a Stella for a Drift…Hyundai in Na Hong-jin’s Film “Hope” Releases Behind-the-Scenes Action Video “Sung-ae”

Jung Ho-yeon Drives a Stella for a Drift…Hyundai in Na Hong-jin’s Film “Hope” Releases Behind-the-Scenes Action Video “Sung-ae”

High-level car chases even before he got his Class 1 license. In Na Hong-jin’s new work “Hope,” the film showcases the performance of the beloved Hyundai Stella, resurrected as a police car in the memories.
Na Hong-jin, the director who represents Korea’s unmatched auteur tradition, has finally unveiled his new film Hope . Released on Jan. 15, the movie seized theaters immediately, and it is a science fiction action thriller that depicts a desperate human battle against an unknown presence in the...
| James choi
Dynamic Duo Performances—Plus Fireworks: Inje Motorsport’s Hyundai N Festival Kicks Off

Dynamic Duo Performances—Plus Fireworks: Inje Motorsport’s Hyundai N Festival Kicks Off

Free event at Inje Speedium for two days starting on the 11th. Recommendations for a family weekend culture, with Dynamic Duo performances, night races, and shuttle bus service
The evolution of motorsports: An overwhelming spectacle that lights up the circuit on a midsummer night The '2026 Hyundai N Festival' Round 3 of Korea’s largest-scale one-make race, expanding the horizons of South Korean motorsports, kicks off at Inje Speedium in Gangwon Province with an imposing...
| James choi
[World Cup Star] Son Heung-min Perfectly Recreates Haaland’s Celebration… Striker 'Atlas'

[World Cup Star] Son Heung-min Perfectly Recreates Haaland’s Celebration… Striker 'Atlas'

In the Round of 16 match between Brazil and Norway, delivers the match ball to the referee and Son Heung-min and Haaland demonstrate their celebrations… Proves future robotics technology prowess
A steel striker that dominates the pitch—The moment the future becomes real Through Boston Dynamics’ humanoid robot 'Atlas ', Hyundai Motor imprinted its overwhelming 'Robotics ' technology on the world stage that is the biggest sports event on the planet, the 2026 North America and Central America...
| James choi
ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

ATEEZ Pop-Up Set to Open … Hyundai Department Store’s The Hyundai Seoul Hosts a Record-Setting “K-Content Fair” KPOP, Kfood, KBeauty

From the 20th, a major K-pop pop-up and a full lineup of K-food and beauty goods are all under one roof, with generous perks.
The Hyundai Seoul, Evolving Into the Heart of K-Culture, Brings in a Mega Pop-Up With Unmatched Scale The Hyundai Seoul is poised to move beyond being just a shopping destination and emerge as a global K-culture landmark.
| James choi
Hwang Jung-min’s “Stella” Becomes a Police Car: Hyundai Sponsors Noh Hong-jin’s “Hope” in Competition at Cannes

Hwang Jung-min’s “Stella” Becomes a Police Car: Hyundai Sponsors Noh Hong-jin’s “Hope” in Competition at Cannes

In Noh Hong-jin’s new film “Hope,” Hwang Jung-min and Jung Ho-yeon’s police car is “Stella”—a key on-screen object poised to captivate global audiences while past heritage meets today’s art
'Stella' Walks the Cannes Red Carpet: 'Hyundai Motor'’s Meticulous Cultural Ambassador Strategy As the new work 'Hope' by master filmmaker 'Noh Hong-jin' entered the competitive section of the 79th Cannes Film Festival and drew global attention, an unexpected scene-stealer stepped in.
| James choi
The Weeknd Confirmed to Perform in South Korea for the First Time in 8 Years…October to Host a 100,000-Person-Scale “HyundaiCard SuperConcert 28”

The Weeknd Confirmed to Perform in South Korea for the First Time in 8 Years…October to Host a 100,000-Person-Scale “HyundaiCard SuperConcert 28”

Large pop performances on October 7–8 at Goyang Sports Complex Stadium in Gyeonggi-do, featuring Coldplay and Bruno Mars The Weeknd-led stadium tour driving mainstream popular music—50 million Spotify streams and topping Billboard charts NOL (NOL) tickets: ModernCard members get early access starting the 20th…Creepy Nuts join as the opening guest
Pop star The Weeknd is meeting Korean audiences for the first time in eight years. For the third time ever, a SuperConcert at a 100,000-person scale HyundaiCard announced on the 11th that it will hold “HyundaiCard SuperConcert 28 The Weeknd” at 7:45 p. m.
| Seongchan Eol
The Status of K-Culture... Hyundai Motor Becomes the Sole Sponsor of CNN Documentary 'K-Everything'

The Status of K-Culture... Hyundai Motor Becomes the Sole Sponsor of CNN Documentary 'K-Everything'

Featuring a host of stars including PSY and Lee Byung-hun... A spotlight on the keys and momentum behind K-culture’s global success, from music to beauty
The status of K-culture sweeping the world, brought into sharp focus through CNN’s documentary 'K-Everything,' which Hyundai Motor sponsors exclusively. Global cultural phenomenon: Uncovering the power of K-culture with a CNN documentary that captivates the world 'Hyundai Motor' has unveiled for...
| James choi