The Status of K-Culture... Hyundai Motor Becomes the Sole Sponsor of CNN Documentary 'K-Everything'

The status of K-culture sweeping the world, brought into sharp focus through CNN’s documentary 'K-Everything,' which Hyundai Motor sponsors exclusively.

Global cultural phenomenon: Uncovering the power of K-culture with a CNN documentary that captivates the world

'Hyundai Motor' has unveiled for the first time worldwide on the 9th its exclusively sponsored 'CNN' documentary series 'K-Everything'.

According to 'Hyundai Motor'’s announcement on the 10th, 'K-Everything' is a four-part concept documentary that offers an in-depth analysis of Korea’s explosive driving force and reservoir of strength behind Korean culture—its ability to lead global popular culture. Threading through four core themes—music, film, food, and beauty—it tracks, from multiple angles, the trajectory by which Korean culture blends tradition and innovation to become a worldwide cultural phenomenon.

In this project, prominent actor, director, and producer 'Daniel Dae Kim', who was nominated for a Tony Award, serves as executive producer and host, drawing intense attention from global viewers.

Dissecting the formula for K-culture’s success through four core themes

• 'K-Music': 'PSY', 'Taeyang', 'Jeon Somi', and other top-tier artists appear in person, proving the fierce growth engine of the K-pop industry and the powerful impact of global fandom culture.

• 'K-Film': Through in-depth interviews with actor 'Lee Byung-hun', director 'Yeon Sangho', writer 'Kim Eunsook', and 'Miky Lee', vice chair of CJ ENM, the documentary meticulously records the remarkable development history of Korea’s video content industry.

• 'K-Food': Korean’s first Michelin 3-star chef 'Corey Lee', the only Michelin 3-star chef in Korea, 'Kang Mingoo', and the doyenne of Korean cuisine, chef 'Cho Heesook', take the stage to imprint the deep history and philosophy behind Korean food on the world’s culinary circles.

• 'K-Beauty': A focused exploration of how Korea’s unique sense of aesthetics takes root as a standard across the global beauty market.

'Progress for Humanity'—Sharing values with the world

The documentary can be watched through major global online video-on-demand (OTT) platforms including 'CNN International', as well as 'Coupang Play', 'HBO Max', and others.

'Hyundai Motor' stated that as a company rooted in Korea that has leapt onto the global stage, it is firmly committed to sharing the philosophy and values of its group’s core vision, 'Progress for Humanity', with people around the world through this documentary series.