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HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol

"The Value of Art is Not a Number"... Timothée Chalamet, the Arrogant 'Braggart' Sparks a Global Uprising in the Art World?

During a discussion in Texas, he stated, "I don't want to save ballet or opera that no one cares about"... The Butterfly Effect Spreads Criticism of Chalamet's 'Soul-less Respect' as New York Met and London Royal Opera say, "Look at the sweat behind the stage" With the Academy Awards approaching on the 16th, the path to Best Actor is in 'Emergency'... Conan O'Brien's sharp criticism is expected to come to light.
Timothée Chalamet has ignited a massive firestorm of anger in the global art community with a careless remark. As he was being discussed as a strong contender for Best Actor at the upcoming 98th Academy Awards, he faced a major crisis due to his own words.
| Yangsimoh

"The World of Fairies Returns"... 'A Court of Thorns and Roses' Volume 6, Set to Release on October 27, Excites Global Fandom

Sarah J. Maas "Preparing Surprising News of Volume 7 Along with New Volume 6" Expected Official Drop on October 27, 2026... Tension Rises Amid Silence from Bloomsbury Publishing A Myth of 38 Million Copies Sold Worldwide... Will the Protagonist of This New Work Be 'Elain' or 'Lucien'?
The leading figure in the global romantic fantasy craze, Sarah J. Maas's representative series 'A Court of Thorns and Roses ' Volume 6 has a confirmed release date, stirring excitement among readers worldwide. ◆ [Rumors and Reports] 'D-Day' on October 27, 2026. . .
| Yangsimoh
Volvo Cars Collaborates with Grammy Winner EJAE to Release New Song 'Time After Time'

Volvo Cars Collaborates with Grammy Winner EJAE to Release New Song 'Time After Time'

EJAE's First Solo Lyrics and Composition... Incorporating 'Car Test' Work Method
Volvo Cars has officially released the new song 'Time After Time' in collaboration with Grammy Award winner EJAE. On the 11th, Volvo Cars announced the release of a new song in collaboration with EJAE (35), the first K-pop artist to win a Grammy Award, who is both a singer and songwriter.
| 김지민
‘Oseisa’ Syndrome Returns… Surpassing 30,000 in Just 6 Days After Re-release, Achieving a Cumulative 1.25 Million

‘Oseisa’ Syndrome Returns… Surpassing 30,000 in Just 6 Days After Re-release, Achieving a Cumulative 1.25 Million

The Power of Japan's Top-Ranked Romance Since the 2000s… The Return of the ‘Life Movie’ Captivating GEN-Z
Established as a new classic in Japanese romance films, 〈Even If This Love Disappears from the World Tonight〉 (hereafter ‘Oseisa’) is once again painting the theaters pink with its re-release. Since its re-release on January 28, it has attracted an additional 30,000 viewers in just 6 days,...
| Chua-young
Seventeen Mingyu, Selected as the ‘SNICKERS®’ Asia Ambassador for Two Consecutive Years

Seventeen Mingyu, Selected as the ‘SNICKERS®’ Asia Ambassador for Two Consecutive Years

Launching the 2026 ‘ACTIVE LIFESTYLE’ Campaign… Official Sponsor Participation in the SeungkwanXMingyu Live Party
Mingyu, a member of the group Seventeen , has proven his exceptional global influence by being selected as the Asia Ambassador for the global chocolate bar brand SNICKERS® for two consecutive years.MARS Asia has reappointed Mingyu as the Asia Ambassador and announced the launch of the new campaign...
| Chua-young
Showbox X Shortbox Epic Collaboration… Lineup Targeting Theaters in 2026 Revealed

Showbox X Shortbox Epic Collaboration… Lineup Targeting Theaters in 2026 Revealed

Yoo Hae-jin and Park Ji-hoon’s Cameo in ‘Some Friends’ Sparks Buzz… Jeon Ji-hyun’s Comeback Work 〈Gunche〉 to Jang Hang-jun’s New Film
Showbox has officially launched its box office hunting by unveiling a powerful lineup of New Year films that will dominate theaters in 2026. In particular, this lineup reveal has garnered a hot response from fans through an unusual collaboration with the popular sketch comedy channel ‘Shortbox’.
| Chua-young
[KT AI P.A.N. Interview ⑤] Finding Survival Strategies in the AI Era, KT Group Media IP Division's Best 'Disaster Girl Music Video (Global)' Jisan X Jason

[KT AI P.A.N. Interview ⑤] Finding Survival Strategies in the AI Era, KT Group Media IP Division's Best 'Disaster Girl Music Video (Global)' Jisan X Jason

A variety of creators have submitted their challenges for the 2025 KT AI P.A.N competition. Here, 〈Disaster Girl Music Video 〉 won the best award in the KT Media IP division, and Jisan X Jason uses the collaboration between the two companies as a stepping stone to raise questions in the current...
| Seongchan Eol
'K-Pop Demon Hunters' OST Tops Main Album Chart 'Billboard 200'

'K-Pop Demon Hunters' OST Tops Main Album Chart 'Billboard 200'

A record for animated film soundtracks, the first in 3 years since 2022's 'Encanto'
The original soundtrack album for the Netflix animated film 〈K-Pop Demon Hunters〉 has made its debut at number one on the U. S. Billboard main album chart 'Billboard 200', as announced by Billboard on the 14th .
| 김지민
Global K-Pop Group KATSEYE's GAP Advertisement Video Sparks Attention..

Global K-Pop Group KATSEYE's GAP Advertisement Video Sparks Attention.. "Icon of Diversity"

As of 3 PM on the 10th, Instagram video reaches approximately 61 million views, YouTube video surpasses 20 million views
The global girl group KATSEYE's GAP advertisement video is gaining attention. KATSEYE, a joint girl group by HYBE (Chairman Bang Si-hyuk) and Geffen Records, has not only hit major global charts but is also creating a new wave in the fashion industry.
| Kim Ji-yeon