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ENHYPEN, 'Vampire Road' Connecting Seoul, Hong Kong, and Tokyo... Unprecedented Global Promotion Launch

ENHYPEN, 'Vampire Road' Connecting Seoul, Hong Kong, and Tokyo... Unprecedented Global Promotion Launch

Fan Event 'VAMPIRE IS COMING', Held in 3 Asian Cities... Immersive Expanded Universe
The group ENHYPEN will meet fans around the world through a large-scale global event that allows deep immersion in the narrative of their new album.◆ Engaging with Fans in 3 Asian Cities... 'VAMPIRE IS COMING' According to their agency Belift Lab on the 20th, ENHYPEN (Jungwon, Heeseung, Jay, Jake,...
| Seongchan Eol
'Wicked: For Good' Welcomes Audiences with a Pop-Up Store Before Release

'Wicked: For Good' Welcomes Audiences with a Pop-Up Store Before Release

Implementing 6 Spaces from 'Wicked: For Good'
〈Wicked: For Good〉 is showcasing a pop-up store before meeting the audience.〈Wicked: For Good〉 is a sequel to the musical film 〈Wicked〉 released in 2024, capturing the friendship between Elphaba and Glinda. Based on the original musical of the same name, the 〈Wicked〉 series, produced as a two-part...
| Seongchan Eol
Seo Ha-yan, a Successful Entrepreneur... Lim Chang-jung Says

Seo Ha-yan, a Successful Entrepreneur... Lim Chang-jung Says "I Came to Support My Wife"

Department Store Pop-up Store Success, Lim Chang-jung Visits the Site All Weekend to Support
Singer Lim Chang-jung's wife, Seo Ha-yan, is continuing her successful journey as an entrepreneur. After successfully entering a department store pop-up store and showing signs of a business boom, Lim Chang-jung personally visited the site to support his wife.
| Yangsimoh
Oasis Opens Seoul Fan Store Ahead of Concert... New Books Released

Oasis Opens Seoul Fan Store Ahead of Concert... New Books Released

An official pop-up fan store opened in Euljiro, Seoul, ahead of the concert on the 21st.
An official fan store has opened in Euljiro, Seoul, ahead of the legendary British Britpop band Oasis's first concert in 16 years. On the morning of the 16th, a pop-up store with the Oasis logo opened in Euljiro, Seoul.
| 김지민
Bringing Horror to Life, 'The Black Phone 2' Blumhouse Pop-Up Store Opens

Bringing Horror to Life, 'The Black Phone 2' Blumhouse Pop-Up Store Opens

Not only 〈The Black Phone 2〉, but also Blumhouse's representative works 〈Freddy's Pizza 2〉, 〈Megan 2.0〉, and 〈Happy Death Day〉 will be featured
〈The Black Phone 2〉 has announced a pop-up store that will scare audiences even more ahead of its release.The horror powerhouse Blumhouse Productions will present the new film 〈The Black Phone 2〉, which continues from the 2022 〈The Black Phone〉, featuring the return of the psychopathic killer...
| Seongchan Eol
SEVENTEEN Holds Large-Scale Fan Event Across LA

SEVENTEEN Holds Large-Scale Fan Event Across LA

Experiential events including pop-ups and sing-along parties for 9 days in conjunction with the world tour
The group SEVENTEEN announced on the 24th that they will hold a large-scale offline event in Los Angeles, USA next month in conjunction with their world tour performance. This event, named 'SEVENTEEN The City LA', will take place across LA for 9 days from the 11th to the 19th.
| 김지민
BLACKPINK, China Pop-up Store Continues to Thrive...Pink Lights Up in Shanghai

BLACKPINK, China Pop-up Store Continues to Thrive...Pink Lights Up in Shanghai

Pop-up stores in five cities including Shanghai operate successfully amid sold-out merchandise
YG Entertainment announced on the 21st that the pop-up store held by the girl group BLACKPINK in five major shopping malls in China is gaining high popularity daily.Starting from Shanghai on the 2nd, BLACKPINK has opened pop-up stores in five cities including Shenzhen, Wuhan, Chengdu, and Beijing,...
| 김지민
BTS Pop-Up Store 'Monochrome' Wins Red Dot Design Award in Germany

BTS Pop-Up Store 'Monochrome' Wins Red Dot Design Award in Germany

The experiential pop-up store of group BTS has proven the creative planning power of K-pop content by winning a prestigious design award.The agency Big Hit Music announced on the 31st that 'BTS Pop-Up: Monochrome' has won the Grand Prize in the Brand & Communication Design category at the renowned...
| 김지민
SHINee Onew Releases Second Full Album 'Percent'

SHINee Onew Releases Second Full Album 'Percent'

"Even an Imperfect Being is Beautiful"
Onew, a member of the group SHINee, will release his second full album 'Percent' on the 15th at 6 PM, as announced by his agency Griffin Entertainment. This album is a new work presented about six months after Onew's fourth mini album 'Connection' , which was released in January.
| 김지민
Oh Jung-sei Becomes the New Face of Kkokkalcorn as Accumulated Sales Hit 1 Trillion Won, With the Line “I Like You, I Like You Because You’re Pretty”

Oh Jung-sei Becomes the New Face of Kkokkalcorn as Accumulated Sales Hit 1 Trillion Won, With the Line “I Like You, I Like You Because You’re Pretty”

The “Romantic Snack for Our Times” campaign rolls out, with full-scale online and offline marketing including pop-up stores
The Myth of Cumulative Sales of 1 Trillion Won, Evolving Into a “Romantic Snack” for Generation Z and MillennialsSince its debut in 1983, “Kkokkalcorn”, which changed the landscape of South Korea’s snack market, is making another leap forward.
| James choi