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BTS Pop-Up Store 'Monochrome' Wins Red Dot Design Award in Germany

BTS Pop-Up Store 'Monochrome' Wins Red Dot Design Award in Germany

The experiential pop-up store of group BTS has proven the creative planning power of K-pop content by winning a prestigious design award.The agency Big Hit Music announced on the 31st that 'BTS Pop-Up: Monochrome' has won the Grand Prize in the Brand & Communication Design category at the renowned...
| 김지민
SHINee Onew Releases Second Full Album 'Percent'

SHINee Onew Releases Second Full Album 'Percent'

"Even an Imperfect Being is Beautiful"
Onew, a member of the group SHINee, will release his second full album 'Percent' on the 15th at 6 PM, as announced by his agency Griffin Entertainment. This album is a new work presented about six months after Onew's fourth mini album 'Connection' , which was released in January.
| 김지민
Global Hit: Nongshim Brings “Shin Ramyun as a Movie” to Jeonju International Film Festival for Its 40th Anniversary

Global Hit: Nongshim Brings “Shin Ramyun as a Movie” to Jeonju International Film Festival for Its 40th Anniversary

To mark the 40th anniversary of Shin Ramyun’s launch, two short films directed by Oh Seyeon and Kim Taeyeop will be screened… Jeonju Film Street pop-up store operations
Nongshim at the 27th Jeonju International Film Festival announced on the 22nd that it will present a short film to celebrate the 40th anniversary of the launch of the national representative ramen brand “Shin Ramyun.
| James choi
[Exclusive Interview] This Time, It’s a K-Dessert Variety Show! A Meet-Up With the Five Muses of “Bite me Sweet” ① Im Seong-gyun

[Exclusive Interview] This Time, It’s a K-Dessert Variety Show! A Meet-Up With the Five Muses of “Bite me Sweet” ① Im Seong-gyun

〈Bamis〉 is a K-dessert variety show where five famous female pastry chefs from across Southeast Asia and five rising Korean male celebrities form teams in pairs of two. They create creative desserts using K-style ingredients.
This time, it’s all about K-desserts. 〈Bite me Sweet〉(Bite Me Sweet, hereafter 〈Bamis〉) is a variety show where five famous female pastry chefs from across Southeast Asia and five rising Korean male celebrities team up in pairs of two to create creative desserts using K-style ingredients.
| Joo Seong-cheol
Traveling Through Korea in a Fresh New Way with “XO, Kitty”: The Korean Places Inside “XO, Kitty”

Traveling Through Korea in a Fresh New Way with “XO, Kitty”: The Korean Places Inside “XO, Kitty”

When you start each day by riding the “hell train” in the morning and crossing the colorless concrete jungle from one place to another, living through days that feel utterly lifeless can suddenly make you crave a fantasy to escape reality.
| Kim Ji-yeon
[Photo] A Universe at the 121st Floor: Seoul Sky Opens Special

[Photo] A Universe at the 121st Floor: Seoul Sky Opens Special "Star Wars" Exhibition

Lotte World Tower’s Seoul Sky teams up with Disney Korea to create a large-scale immersive space based on the Star Wars universe—featuring Darth Vader, the Mandalorian, and Grogu.
A Universe You Can Experience at the Highest Point in Seoul—"Star Wars" Special Exhibition OpensThe Star Wars universe comes to life at South Korea’s tallest height. On the 13th, Lotte World Tower’s Seoul Sky, in partnership with The Walt Disney Company Korea, officially opened "Star Wars: Above...
| James choi
‘Baking King’ K-dessert variety show! ‘Bite Me Sweet’ arrives in April!

‘Baking King’ K-dessert variety show! ‘Bite Me Sweet’ arrives in April!

It brings together five Southeast Asian pastry chefs and five Korean “muses”—Bae Min-gi, Seong Seung-ha, Lee Se-on, Lim Seong-gyun, and Cha Joo-wan—who team up in pairs to form teams of two.
This time, it’s K-dessert! A new form of K-content is ready to make its debut in the global market. Produced by Studio C.R., which has accumulated global format competitiveness based on 20 years of production know-how, the program selected for the Korea Creative Content Agency’s “2025 Global OTT...
| Joo Seong-cheol
BTS Merchandise Sells Out in a Frenzy… Shinsegae Duty Free’s K-Wave Zone Sales Surge 120%

BTS Merchandise Sells Out in a Frenzy… Shinsegae Duty Free’s K-Wave Zone Sales Surge 120%

BTS’s Gwanghwamun concert and a new album launch help drive merchandise sales up 430%… spillover effects also boost food and fashion
'BTS' is enjoying a special lift with 'K-WAVE Zone'… merchandise sales soar 430%Shinsegae Duty Free’s K-pop specialty store, 'K-WAVE Zone', is posting an explosive growth trajectory built on 'BTS' demand. According to Shinsegae Duty Free’s indicators, the 'K-WAVE Zone' sales for the first through...
| James choi
BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

BTS, Regular 5th Album Title Track ‘SWIM’ Teaser Released… Grand Return to Gwanghwamun on the 21st

The magnificent figures of the seven members aboard a sailing ship… embodying the ‘determination’ to navigate through the waves of life Festival ‘BTS The City’ across Seoul after the new album release on the 20th… Free performance at Gwanghwamun on the 21st Confirmed full group appearance on the American ‘The Tonight Show Starring Jimmy Fallon’ after 4 years and 8 months… Accelerating global activities
The group BTS has raised global fans' anticipation to a peak by unveiling more details of the title track just a day before the release of their regular 5th album 'ARIRANG'.“We will not stop, we will move forward”… The message of the title track ‘SWIM’On the 19th, their agency Big Hit Music...
| Yangsimoh
[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

[Culture&] BTS Complete Group Comeback D-1, Grand Return in 'Arirang' (ARIRANG) Title Track 'Swim' (SWIM) Teaser

World Premiere of New Song Stage at 'Spotify X BTS: Swimside' Event, Appearance on U.S. NBC's Signature Talk Show 'The Jimmy Fallon Show', Special Interview with 'Billboard'!
'BTS', the Prelude to a Grand Voyage... Overwhelmingly Grand Scale of 'Swim' Teaser RevealedGlobal pop icon 'BTS' showcased overwhelming visuals just one day before their complete group return. The second music video teaser for the title track of their fifth studio album 'Arirang' , released on the...
| James choi