'Chiikawa' surpasses 730,000 in six days ... Nikkei analyzes secret behind craze: "K-pop-style marketing"
The Japanese hit, which drew 11.33 million moviegoers at home, reached No. 2 at the box office through CJ ENM's K-pop-style marketing and its connection with younger audiences
Synergy between young people's realities and K-pop marketing The Japanese animated film 'Chiikawa: The Secret of Mermaid Island' is generating an unusually strong box-office buzz in South Korea, prompting a major Japanese media outlet to take an in-depth look at the phenomenon.
![[Written Interview] 'Street Fighter' ⑤ Andrew Schulz on playing Hibiki Dan: “Hibiki Dan is charming because he’s all bluster but has no skill.”](https://static0.cbrimages.com/wordpress/wp-content/uploads/2025/12/dan-hibiki-posing.jpg?w=1600&h=900&fit=crop)
