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Netflix 'Physical: Asia' Uses 'Shinchi' for Kimchi in Chinese Subtitles, Sparking Controversy

Netflix 'Physical: Asia' Uses 'Shinchi' for Kimchi in Chinese Subtitles, Sparking Controversy

Reflecting the Korean government's official standard with 'Shinchi' instead of 'Paochai'
The global OTT platform Netflix is gaining attention for correctly labeling kimchi in its Chinese subtitles.Professor Seo Kyung-duk from Sungshin Women's University stated on the 27th, "In episode 12 of Netflix's popular show 〈Physical: Asia〉, kimchi was labeled as 'Shinchi' (辛奇) in the Chinese...
| 김지민
“Female-character pioneer” Yangzichung (Michelle Yeoh) heads to Busan after 15 years

“Female-character pioneer” Yangzichung (Michelle Yeoh) heads to Busan after 15 years

At the opening ceremony of the 31st BIFF on Oct. 6, she will receive the Asian Filmmaker of the Year award; four special screenings including “Everything Everywhere All at Once”
A living legend in Hollywood and Asia’s film world, actress 'Yangzichung ' will step onto Busan’s red carpet for the first time in 15 years. The 31st 'Busan International Film Festival ' said in an official announcement that it will present her with the Asian Filmmaker of the Year honor at the Oct.
| James choi
HSAD AI Thriller “Even” Wins Best at Film Festivals in the U.S. and France, Securing a Double First on the Global Stage

HSAD AI Thriller “Even” Wins Best at Film Festivals in the U.S. and France, Securing a Double First on the Global Stage

Directed by Park Chan-soo (CD), the parking-lot hit-and-run thriller… follows last May’s five wins with another AI creative triumph
Wins Two Major Global Festival Honors… Opens a New Chapter for “AI Creative” in South Korea’s Ad IndustryHSAD’s artificial intelligence short film ‘Even’ brought back a string of good news on the world stage, elevating South Korea’s ad industry’s “AI creative” capabilities to their highest level.
| James choi
Cha Eun-woo Pays 13 Billion Won in Back Taxes but Won’t Accept It, Saying He Will Seek a Legal Ruling

Cha Eun-woo Pays 13 Billion Won in Back Taxes but Won’t Accept It, Saying He Will Seek a Legal Ruling

His agency Fantagio says the process is underway according to proper legal procedures, after submitting a tax appeal letter last month.
Paying the full 13 billion won isn’t the end, but the beginning… Cha Eun-woo files a tax appeal against the National Tax ServiceSinger and actor "Cha Eun-woo", who appeared to put an end to the situation by paying in full a staggering tax assessment of roughly 13 billion won, has now begun formal...
| James choi
Netflix Sweeps the Global Top 10 With ‘Donggung’ and Launches ‘Ggeomoksal’ Official Merchandise

Netflix Sweeps the Global Top 10 With ‘Donggung’ and Launches ‘Ggeomoksal’ Official Merchandise

‘Donggung,’ which leads the Top 10 across 69 countries worldwide and stays atop the trend charts for a second straight week, is proving its staying power Cute ‘Ggeomoksal’ key ring and T-shirt roll out in August to refresh the show’s horror atmosphere Introduced through Musinsa Drop, with official merchandise and a decoration contest to keep the global buzz from cooling off
Popular ‘Ggeomoksal’ is set to return as official merchandise. A mascot is born inside Netflix’s latest global hit Netflix has released a series of details about the character ‘Ggeomoksal’ in the drama 〈Donggung〉 it recently unveiled.
| Seongchan Eol
[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

With the submission deadline set for Oct. 21 next month, HYBE says it will respect artists' wishes… Support for the boycott spreads across the music industry, including Tablo and critics
BTS launches a surprise boycott of the Grammy 'Asian Pop'… A twist ahead of the Oct. 21 deadlineControversy over alleged Grammy maneuvering aimed at the world's No. 2 music market draws fire, with Stray Kids and BLACKPINK seen as indirect beneficiariesGlobal pop icons 'BTS' have declared a surprise...
| James choi
'Cutie Street' agency seeks new idol in Korea… Asia five-country audition

'Cutie Street' agency seeks new idol in Korea… Asia five-country audition

Auditions to be held across five countries, including Korea, China and Thailand… as part of the Kawaii Lab idol project
The "Kawaii Lab" craze sweeping the archipelago kicks off a global audition hub in 5 Asian countriesAsobisystem, a comprehensive entertainment company that created the hit girl group 'Cutie Street' in Japan, is shaking up the global idol market in partnership with the domestic concert planning...
| James choi
'Ilta' casts Lee Chae-min and Roh Yoon-seo… 'What I Decided to Do Was Die' picked… Three-Year Reunion Revealed on the 29th

'Ilta' casts Lee Chae-min and Roh Yoon-seo… 'What I Decided to Do Was Die' picked… Three-Year Reunion Revealed on the 29th

Casting confirmed for the same-titled webtoon adaptation 'What I Decided to Do Was Die'… 'Queen of Tears' director Kim Hee-won co-directs
A three-year reunion amid the web of fate… 'Time Loop' brings together a winning pair for box-office and audience appealLee Chae-min and Roh Yoon-seo, who stirred up fresh buzz with audiences earlier, are returning to the home-viewing scene with a fated romance after three years.
| James choi
'Real Voices' Behind PLAVE and IsegyeIdol… Why the Korea Music Performers Association Is Signing Up One After Another

'Real Voices' Behind PLAVE and IsegyeIdol… Why the Korea Music Performers Association Is Signing Up One After Another

With newcomers such as Vident joining as actual vocal performers, the Korea Music Performers Association plans to further strengthen protections for virtual performers' rights
A Rebellion by 'Real Main Characters' Beyond the Shadow… Vocalists Push for Their Rights in Full SwingAs virtual reality acts—virtual idols—have taken root as mainstream in the world of popular music, the actual vocal performers who had been hidden behind the avatars are stepping forward to secure...
| James choi
Films Featuring Songs by Overseas Bands Playing Korea's 2026 Rock Festivals

Films Featuring Songs by Overseas Bands Playing Korea's 2026 Rock Festivals

With hip-hop cooling and rock back in vogue in 2026, rock festivals are springing up across the country. Going to a rock festival in Korea means seeing international artists you rarely encounter live. Here are films that feature songs by international bands set to visit Korea for the upcoming One...
| 문동명 객원기자