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Huh Yunjin and Ha Yerin Captivate Hollywood… Variety Names Them Among Its Next-Gen Four

Huh Yunjin and Ha Yerin Captivate Hollywood… Variety Names Them Among Its Next-Gen Four

HYBE-affiliated KATSEYE and Cortis are included… spotlighting key talent aged 18 to 28
K-culture pushes into global territory… four next-generation icons that captivated HollywoodA quartet of Korea-based artists—LE SSERAFIM’s Huh Yunjin, actor Ha Yerin, KATSEYE and Cortis—fully won over the heart of the global entertainment industry: Hollywood.
| James choi
BTS Concert in Las Vegas With Unprecedented World Cup-Scale Impact Generates 450 Billion Won in Economic Effect

BTS Concert in Las Vegas With Unprecedented World Cup-Scale Impact Generates 450 Billion Won in Economic Effect

NJ Shows Draw 157,000 Spectators; HYBE Posts 450 Billion Won in Second-Quarter Revenue, Its Best-Ever Performance
450 Billion Won in Just Four Shows… The Economics of a Mega IP That Outstrips the ‘World Cup’A respected analysis has claimed that the economic ripple effects generated by the global top-tier group “Bangtan Sonyeondan” through its North America tour have officially surpassed the scale of...
| James choi
'Le Serafim' seeks new face to carry the mantle... Source Music holds auditions in 10 coastal regions

'Le Serafim' seeks new face to carry the mantle... Source Music holds auditions in 10 coastal regions

Starting in Incheon on the 5th of next month, a nationwide tour will accept applicants born after 2008 regardless of gender
A tour of 10 coastal cities outside the Seoul Capital Area. . . Project to find the next generation of K-pop leadersSource Music, a label under HYBE , is launching a search for raw talent that will lead the future of the global girl group 'LE SSERAFIM'.
| James choi
Cortis Takes Over the ‘Lollapalooza’ Stage in the U.S., Wowing 50,000 Fans in 40 Minutes

Cortis Takes Over the ‘Lollapalooza’ Stage in the U.S., Wowing 50,000 Fans in 40 Minutes

Joosi J and the new song ‘Motion’ team up for a joint stage… 167,000 people worldwide watch the 11-track live performance at the same time
The group 'Cortis' completely seized the stage at the world-class music festival 'Lollapalooza Chicago' in Chicago, bringing about 50,000 attendees to a frenzy of excitement. On the 1st , according to its agency 'HYBE MUSIC', 'Cortis' poured out nonstop, explosive energy for about 40 minutes that...
| James choi
[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

[Photo &] BTS launches surprise boycott of Grammy 'Asian Pop'… Will BLACKPINK and Stray Kids win first trophy as deadline nears

With the submission deadline set for Oct. 21 next month, HYBE says it will respect artists' wishes… Support for the boycott spreads across the music industry, including Tablo and critics
BTS launches a surprise boycott of the Grammy 'Asian Pop'… A twist ahead of the Oct. 21 deadlineControversy over alleged Grammy maneuvering aimed at the world's No. 2 music market draws fire, with Stray Kids and BLACKPINK seen as indirect beneficiariesGlobal pop icons 'BTS' have declared a surprise...
| James choi
KATSEYE’s “Animal” takes Spotify’s No. 1 spot worldwide… HYBE lands pop icon with official promo video music for “Spider-Man: Brand New Day”

KATSEYE’s “Animal” takes Spotify’s No. 1 spot worldwide… HYBE lands pop icon with official promo video music for “Spider-Man: Brand New Day”

It hits No. 2 on the U.S. charts at the same time, with a co-writing credit alongside “Ed Sheeran,” with plans to release its next mini 3rd EP “Wild” on August 14
Sweepstakes Spotify’s global No. 1… HYBE’s move betting on a collaboration with a pop heavyweightHYBE and Geffen Records’ co-produced girl group "KATSEYE" is reshaping the landscape of the global music market. Their new single "Animal" has demonstrated overwhelming momentum by grabbing the No.
| James choi
[Photo&] ENHYPEN Breaks Through to Its First Ever Comic-Con—Dark Moon Brings Together a Fandom of 200 Million Views

[Photo&] ENHYPEN Breaks Through to Its First Ever Comic-Con—Dark Moon Brings Together a Fandom of 200 Million Views

SDCC panel talk and a bustling booth spotlight the film “Twilight” director and the vampire world
K-pop idols have made their first entry into San Diego Comic-Con , the world’s largest pop-culture festival. The protagonists are the group ‘ENHYPEN’. On the 23rd , they attended the event at the San Diego Convention Center in the United States as panel guests and met the global fanbase of the...
| James choi
LE SSERAFIM and ILLIT Join Forces on ‘ICONIC BY MISTAKE,’ Surpassing 100 Million Streams on Spotify in 41 Days

LE SSERAFIM and ILLIT Join Forces on ‘ICONIC BY MISTAKE,’ Surpassing 100 Million Streams on Spotify in 41 Days

Entering Billboard’s ‘Hot 100’ for a fifth consecutive week, the track’s hard-hitting beats and offbeat sound point to a long run on the charts
HYBE’s girl group alliance enters Billboard’s ‘Hot 100’ for 5 straight weeks… What 100 million Spotify streams meansA massive project brings together three girl groups representing labels under HYBE: ‘LE SSERAFIM’, ‘ILLIT’, and ‘KATSEYE’, shaking up the global pop market’s landscape.
| James choi
NewJeans Agency ADOR Launches Its First Domestic Boy Group Audition, Starting With Those Born in 2007

NewJeans Agency ADOR Launches Its First Domestic Boy Group Audition, Starting With Those Born in 2007

Kicking off in Seoul on Aug. 1, the label will tour seven cities nationwide—its first Korea-only event under the HYBE umbrella.
"NewJeans" to follow a "boy group" hunt… ADOR holds first-ever seven-city tour in South KoreaADOR, a label under HYBE that has reshaped the global K-pop market, will for the first time since its founding hold a "boy group audition" exclusively in South Korea.
| James choi
[UK Official Chart News] HYBE’s LE SSERAFIM, ILLIT and KATSEYE Pull Off a 5-Week Streak

[UK Official Chart News] HYBE’s LE SSERAFIM, ILLIT and KATSEYE Pull Off a 5-Week Streak

The collaboration track “Iconic By Mistake” keeps charting in the UK for the long haul… BTS’s “Arirang” also enters for a 17th consecutive week, underscoring K-pop’s staying power
A K-girl-group coalition line that cuts through the heart of British pop—and the secret behind its steady long-term hit runAt the peak of the vast world HYBE has built, the unprecedented alliance of “LE SSERAFIM”, “ILLIT”, and “KATSEYE” has smashed through the solid wall of the conservative UK...
| James choi