BTS Jin Selected as the Face of Dongwon Tuna's New Advertisement... Proving 'Big Catch' Brand Power

BTS Jin has been selected as the new advertisement model for Dongwon Tuna, drawing attention with a unique brand collaboration.

Dongwon F&B announced on the 25th that they have chosen BTS's Jin, a global K-POP idol group member, as the new brand model for Dongwon Tuna. This selection is expected to create a synergy effect as Jin's friendly and humorous character meets the familiar food of tuna.

Industry insiders commented that 'hiring a global star for a tuna advertisement is a very bold choice' and evaluated that 'Jin's brand power has been recognized even in the food industry.' In particular, the marketing message connecting Jin's nickname 'Worldwide Handsome' with the expression 'Tuna is also a big catch' is receiving a great response online.

A marketing representative from Dongwon F&B expressed their expectations, stating, 'We selected Jin as a model considering his global influence and the broad support from fans both domestically and internationally,' adding that 'the everyday food of tuna will meet a K-pop star and radiate new charm.'

This collaboration is being noted as an example of how the commercial value of K-pop artists is expanding to traditional food brands. Fans are reacting by saying, 'The combination of Jin and tuna is so cute' and expressing that 'they want to see the advertisement soon.'