'Ballad Emperor' Shin Seung-hun Releases Twelfth Studio Album 'Sincerely Melodies' to Celebrate 35th Anniversary

Known as the 'Ballad Emperor', singer Shin Seung-hun is set to unveil a studio album after 10 years to celebrate his 35th anniversary.

His agency, Dorothy Company, announced on the 28th that Shin Seung-hun will release his twelfth studio album 'Sincerely Melodies' on September 23. This marks Shin Seung-hun's first studio album release in nearly 10 years since 'I am…& I am' in 2015.

The title of the new album, 'Sincerely Melodies', carries the meaning of 'melodies completed from the heart'. According to the agency, Shin Seung-hun participated in the production and composition of all tracks on this album, personally overseeing the entire album production.

Prior to the official album release, some tracks from the studio album will be pre-released on September 10.

Shin Seung-hun, who debuted in 1990 with 'You Reflected in My Smile', has received love from the public with representative songs such as 'I Believe', 'Invisible Love', and 'Don't Make Me Cry'. Notably, he achieved seven consecutive million-seller albums from his first to seventh albums, setting a record of over 17 million cumulative album sales.