Nongshim to Sell Limited Edition 1,000 Sets of 'K-Pop Demon Hunters' Collaboration Shin Ramyeon Cups!

Nongshim announced on the 28th that it will introduce a limited edition product featuring character designs through a collaboration with the Netflix original animation 〈K-Pop Demon Hunters〉.

This special product is part of the collaboration that began on the 20th with 〈K-Pop Demon Hunters〉. The collaboration was planned after scenes in the animation where the main character Huntress members consume cup noodles reminiscent of Nongshim products gained attention. The product exposure in the animation has been analyzed to have generated a natural marketing effect among viewers.

The special product being released features the existing Shin Ramyeon cup design with the main characters of 〈K-Pop Demon Hunters〉, Lumi, Mira, and Joy, applied respectively. It is produced as a set product consisting of a total of 6 items, with 2 of each character.

Nongshim announced that it will limit the sale of 1,000 sets of this product through its online shopping mall, Nongshim Mall, starting at 10 AM on the 29th. A review event for purchasing customers will also be held, and winners will receive a Nongshim gift set.

A Nongshim representative stated, "We will continue to engage in various activities to promote the Nongshim brand to fans of 〈K-Pop Demon Hunters〉 in the future."

Additionally, Nongshim added that it will hold a collection of collaboration products featuring 〈K-Pop Demon Hunters〉 character designs applied to major products such as Shin Ramyeon and Shrimp Chips at retail stores nationwide, including large supermarkets, for about a month starting at the end of this month.