The Movie 'Demon Slayer: Kimetsu No Yaiba Infinity Castle Arc' Hits Box Office Success, Lands in Bookstores!...Sales Surge by 500%!

The release of the Japanese animated film 〈Demon Slayer: Kimetsu No Yaiba Infinity Castle Arc〉 has brought unexpected benefits to the publishing industry. It has been reported that audiences visiting theaters are purchasing the original manga, creating a 'Demon Slayer Storm' in bookstores.

According to data released by the online bookstore Yes24 on the 4th, the sales of the 「Demon Slayer」 manga series surged by 508.1% over the ten days following the film's release (from August 22 to 31) compared to the previous period (from August 12 to 21). This phenomenon is analyzed as a result of moviegoers' increased interest in the original work.

In particular, volumes 16 to 23, which serve as the backdrop for 'Infinity Castle Arc', all entered the top 30 of Yes24's bestseller list in the fourth week of August. Volume 20 recorded the highest rank at 16th, while volume 16 was the lowest at 30th. These volumes were published between September 2020 and August 2022.

The analysis of the purchasing demographic also showed interesting patterns. By age group, those in their 40s accounted for the largest share at 30.8%, followed by those in their 20s (20.7%), 30s (18.3%), and 50s (16.6%).

A more noteworthy phenomenon was observed in the gender purchasing ratio. Female buyers made up 61.2%, significantly surpassing males at 38.8%. Despite the presence of numerous violent and brutal scenes in the work, the overwhelming number of female readers is considered an unusual phenomenon.

A representative from Yes24 analyzed, "The story is interesting and the manga/anime is popular, plus there are significant female characters, which seems to contribute to its popularity among young women."

They continued, "It seems that women's sensitivity to culture and trends also plays a role. When 'Slam Dunk' was popular, more women watched it as it progressed, and they also bought a lot of merchandise."

Sales of related merchandise are also on the rise. The fanbook 「Demon Slayer Official Fanbook: Corps Chronicles 1, 2」 and the 「Demon Slayer Coloring Book」 series, along with the art book by Koyoharu Gotouge, 「Demon Slayer: Koyoharu Gotouge Art Book - Long Time」, have also recorded a 313% increase in sales over the ten days following the film's release compared to the previous period, according to Yes24.