Lee Chae-min, Ranked 1st in Rising Star Brand Reputation

Actor Lee Chae-min has ranked 1st in the Rising Star Brand Reputation for September 2025. According to the Korea Corporate Reputation Research Institute, which analyzed approximately 62.98 million big data from August 30 to September 30, Lee Chae-min showed strong performance across all indices, including participation index, media index, communication index, and community index, securing the top spot. This reaffirms his popularity, having played the male lead Lee Heon in the drama ‘Bon Appétit Your Majesty’.

In 2nd place is Kim Yong-bin, who has built a strong trot fandom with his delicate emotional expression and tone, while 3rd place goes to Byun Woo-seok, who has also made a mark as an advertising model with consistent popularity. Following them, the band Day6 and the boy group Stray Kids ranked 4th and 5th, respectively. Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, explained, “Lee Chae-min’s brand has proven him to be a leading actor with ‘Bon Appétit Your Majesty’, and it is noteworthy that Kim Yong-bin has a strong trot fandom while Byun Woo-seok has high consumer response as an advertising model.”

This reputation analysis was conducted by comprehensively evaluating consumer interest, communication volume, and media exposure for rising star brands across various fields, including singers, actors, entertainers, and rookie idols. Although the big data for September’s rising star brands decreased by about 5.4% compared to the previous month, it is significant that the brand consumption and issues of top stars, including Lee Chae-min, have actually increased.

Lee Chae-min has significantly increased his public recognition by leading the success of the tvN weekend drama ‘Bon Appétit Your Majesty’, and with this ranking as the top in brand reputation, he has solidified his position as an actor. There is expected to be even greater interest in his future endeavors.