BOYNEXTDOOR Mini 5th Album ‘The Action’ Release Commemoration Exclusive Content & Events Prepared

Melon is presenting rich content and events to satisfy the fandom ‘One Door’ in line with the comeback of the popular boy group BOYNEXTDOOR.

Kakao Entertainment's music platform Melon will hold ‘Melon Spotlight’ at 6 PM on the 20th, coinciding with the release of BOYNEXTDOOR's Mini 5th Album ‘The Action’, unveiling exclusive content and events through various exposure slots within the Melon app. On the same day, outdoor advertisements will also be broadcast at COEX K-POP LIVE in Samseong Station.

This spotlight has prepared a comprehensive gift set of rich opportunities to heat up fan enthusiasm, including invitations to the BOYNEXTDOOR comeback showcase, a signed CD & polaroid set giveaway event, real-time chatting on Music Wave, and video calls.

First, a pre-event will be held starting at 12 PM on the 2nd, 18 days before the release. Among Melon subscribers who have connected with BOYNEXTDOOR and left their expectations, 10 people (1 entry per person) will be selected to be invited to the ‘BOYNEXTDOOR 5th EP [The Action] COMEBACK SHOWCASE’ held at KBS Arena in Gangseo-gu, Seoul at 8 PM on the 20th.

On the release day, the main event of Melon Spotlight and real-time chatting on Music Wave will take place. At 6 PM, the spotlight page will open simultaneously with the album release, and signed CDs and polaroid sets (for 6 people) will be available as prizes that can be applied for on that page. The more the album is streamed or downloaded during the event period, the higher the chances of winning.

From 7 PM, a real-time chat on Music Wave, where the artists participate directly, will open, allowing fans to be the first to discuss the new release. Additionally, among subscribers who leave chats on the Music Wave BOYNEXTDOOR channel, 30 will be selected to have video call opportunities with the members.

BOYNEXTDOOR's new album ‘The Action’ is being released 5 months after the Mini 4th Album ‘No Genre’, which was announced in May. Having achieved two consecutive million-selling records with the previous work and entering the main album chart ‘Billboard 200’ for four consecutive times, expectations for this comeback are rising even higher as their global popularity continues to grow.