'Boss' Takes First Place in Theater Reservations on Opening Day! Maintains Overall Reservation Rate No. 1!

The movie 〈Boss〉 showcases the fantastic comic synergy of Jo Woo-jin, Jung Kyung-ho, Park Ji-hwan, and Lee Kyu-hyung, achieving the overall reservation rate No. 1 and the top reservation rate among the three major theaters due to explosive reactions from prospective audiences. 〈Boss〉 is a comic action film depicting the desperate competition among organization members who fiercely 'yield' the boss position to each other for their own dreams ahead of the selection of the next boss, which is crucial for the future of the organization.

According to the Integrated Ticketing System, the movie 〈Boss〉 recorded an overall reservation rate of No. 1 as of 10:01 AM on the opening day, October 3, surpassing 〈Can't Help It〉. It has recorded an overall reservation rate of 21.5%, and has also achieved reservation rates of 1st place at CGV, Lotte Cinema, and Megabox with 19.9%, 27.1%, and 17.6% respectively, indicating a continuous rise in reservations and reflecting the expectations of prospective audiences towards 〈Boss〉.

Not only has 〈Boss〉 secured the top reservation rate among the three major theaters, but it has also claimed the overall reservation rate No. 1, revealing the high interest and anticipation of prospective audiences towards the unique and fresh comic action genre. In particular, 〈Boss〉, the new work from Hive Media Corp, which sparked a comedy craze last summer with 〈Handsome Guys〉, is expected to create another holiday comedy syndrome this Chuseok with its clever reverse setting of a 'yielding' war for the next boss and the charm of its diverse characters, bringing joy to the theaters in October.