Aekyung’s ‘K-Culture Festival’ Takes Over Hongdae… DinDin, NOI and Park Dahye to Perform on the 13th

‘Turn everyday enjoyment into today’s festival’… Hands-on events meet a variety of live performances

Aekyung Industrial is bringing a large-scale cultural festival to the streets, where it will connect directly with people from around the world. The company said on the 10th that it will officially hold its K-Culture Festival on the 13th at Meeting Plaza on Hongdae Walking Street in Mapo-gu, Seoul.

The event’s main theme is “Turn everyday enjoyment into today’s festival.” Rather than simply promoting its brands, the company aims to create an open space for cultural exchange that everyone can enjoy in Hongdae, a popular district among young people and international tourists. The festival will feature a range of interactive programs, including booths where visitors can experience the company’s brand philosophy firsthand, a random play dance inspired by the K-pop craze, and a street karaoke session where participants can show off their talents.

Interactive challenges will also give visitors more reasons to stop by. Participants can try a quick-reaction game, a logo hunt and a target-shooting challenge. Depending on how they perform in the missions, they can win prizes from Aekyung Industrial’s beauty and household product lines, including toner and serum to soothe and hydrate skin, as well as shampoo for daily care.

The lineup of artists set to bring the street stage to life is equally impressive. The show will open with a performance by VIAWALLCREW, a dance crew known for its powerful choreography, followed by performances from talented vocalists NOI and Park Dahye, both known for their delicate singing. Singer DinDin, who combines a distinctive stage presence with an approachable charm, will then take the stage for an energetic live performance, bringing the festival to a close.

“We will continue to expand opportunities to connect with customers so that culture, like the cosmetics and household products they use every day, remains close to their daily lives,” an Aekyung Industrial representative said.