Pony, Jeong Ye-in join forces for 'Seoul Unnie' as short-form showdown hits Seongsu — K-beauty show premieres on the 3rd

Tcast E Channel's ambitious new 'K-beauty' travel variety show 'Seoul Unnie' will premiere on the 3rd of next month. Leading the cast are standout beauty creator Pony and actress Jeong Ye-in, a former member of girl group Lovelyz. Vietnam's top influencers Thanh Meo and Truong Nha Dinh, who command millions of followers, will also join the show, creating a cross-border beauty collaboration. The series promises to open a new chapter for K-content, going beyond a simple travel show to capture the attention of viewers around the world.

Millions of fans collide in a short-form showdown in Seongsu-dong

The premiere will reveal the closely guarded secrets behind 'K-star makeup.' The four creators will visit Seoul's trendiest destinations and serve as ambassadors for Korean beauty around the world. The 'short-form content' production competition, set in Seongsu-dong, one of the hottest destinations for millennials and Gen Z, is expected to deliver a fresh visual experience for viewers.

The production team said the program “breaks away from the formula of cookie-cutter beauty variety shows and has carefully woven the real-time communication of digital trends into the broadcast.” With 'Seoul Unnie' targeting a global fan base, viewers will be watching to see whether it can elevate the standing of K-beauty to a new level.