Who is the Owner of the Final Ticket for Coupang Play's Variety Show 'Just Makeup'?

Coupang Play's variety show 〈Just Makeup〉 continues to generate explosive buzz. It has recorded the number one spot in Coupang Play's popular works for four consecutive weeks, creating a syndrome-level response that continues to soar in viewership, captivating global audiences and writing a new history in K-beauty survival.

Coupang Play's variety show 〈Just Makeup〉 is a massive makeup survival competition where makeup artists representing K-beauty globally fiercely compete with their own unique styles. With makeup artists representing K-beauty from around the world participating, it is being evaluated as a stage where 'art and performance meet.' New terms like 'Jomechu (Just Makeup Recommendation)' and 'Jomecup Illness' have emerged among viewers eagerly awaiting every Friday at 8 PM, and the global response is also hot.

According to the overseas OTT ranking aggregation site FlixPatrol, 〈Just Makeup〉 has entered the top 10 popular works in 7 countries including Singapore, the Philippines, Thailand, and Saudi Arabia, and has recorded an IMDb rating of 8.5, further solidifying its popularity and drawing attention.

Singapore's largest daily media outlet, The Straits Times, highlighted the rising viewership of 〈Just Makeup〉 by stating, "Thanks to the interesting missions and fierce competition, once you start watching, you can't stop." The American media outlet Tom's Guide commented, "It has garnered intense interest from the beauty industry right after its release," and noted that fans are heating up online, calling it the 'ultimate makeup war.'

There has been an explosive response on social media as well. Overseas K-POP fans have expressed their excitement about the intersection of K-POP and K-beauty, saying, "The K-pop idol makeup mission was the highlight of this show," "This is the coolest makeup I've seen in TWS," and "The makeup matching the point choreography is genius." Influencers from around the world are not only sharing episode reviews but also various content such as mission makeup covers and product reviews, contributing to the global spread of K-beauty. Coupang Play's variety show 〈Just Makeup〉 is released every Friday at 8 PM on Coupang Play, and is available for free viewing by both Coupang Wow members and general members alike.