‘Our Ballad’ Ranks 2nd on Netflix and Surpasses 100 Million Views on YouTube

SBS music audition program 〈Our Ballad〉 is currently enjoying success on both Netflix and YouTube. The national viewership rating for the 5th episode recorded 5.3% according to Nielsen Korea. The viewership rating for the 2049 demographic in the metropolitan area was 2.5%, ranking first among entertainment programs during the same time slot. It achieved an unusual feat for a variety show by ranking 2nd in Netflix's 'Top 10 Series in South Korea Today'. It also proved its strong popularity by surpassing 100 million views on YouTube.

〈Our Ballad〉 is an audition program where participants with an average age of 18.2 reinterpret classic ballads from different eras, gaining viewers' empathy through authentic performances and warm narratives.

The popularity of 〈Our Ballad〉 is not simply due to the revival of old songs. It is evaluated as a generationally integrated content that provides nostalgia for those in their 40s and 50s while offering emotional freshness to the MZ generation by giving a new face to the ballad genre. Even amidst the K-pop-centered music consumption trends, 〈Our Ballad〉 shines a new light on ballads, which are the essence of Korean sentiment, serving as a 'refuge of empathy' for viewers who feel emotional fatigue.