Coupang Play Begins Exclusive Supply of Paramount+ Content in Korea

The domestic OTT service Coupang Play has officially started providing the vast content library of the American global OTT service Paramount+(Paramount+) exclusively in Korea. Through this strategic partnership, domestic users can now watch premium movies and TV series owned by Paramount Global on the Coupang Play platform.

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Coupang Play officially launched the Paramount+ Pass at the end of last month. The subscription fee is set at 3,300 Won per month for Wow members and 4,900 Won for regular members.

Through this service provided by Paramount Global Content Distribution, users can enjoy a wide range of genres from Hollywood blockbusters to popular drama series.

The main content lineup provided is as follows:

• Blockbuster Movies: 'Top Gun: Maverick' starring Tom Cruise

• Popular Series: Crime drama series 'Tulsa King' starring Sylvester Stallone, the hit series 'Billions' aired for 7 seasons, and the investigative drama series 'NCIS' which has enjoyed global popularity for over 20 years

• Additional Classics: 'Mobland' featuring Tom Hardy and Pierce Brosnan, the sequel to the thriller classic 'Dexter' titled 'Dexter: Original Sin' and 'Dexter: Resurrection', among others

Content Portfolio Enhancement Strategy

Coupang Play is also holding a launch event for Paramount+. Users who subscribe to the service and enter through the app will have a chance to win prizes such as Boss headphones and Coupang Eats 10,000 Won gift certificates.

Coupang Play stated, "The majority of Paramount+ content will be presented to domestic viewers through Coupang Play," and added, "We will continue to expand the highest quality original content and the latest movies and TV programs to build a strong content portfolio that encompasses both domestic and international markets."