Apple Music 'Replay 2025' Launches... Rosé and Bruno Mars' 'APT.' Takes Global Streaming No. 1

Will it Catch Spotify's 'Wrapped'? Enhanced 'Personalization Features' with Year-on-Year Comparison and Loyalty Analysis

Apple Music 'Replay 2025'
Apple Music 'Replay 2025'

Apple Music has unveiled its year-end summary service 'Replay 2025' to compete with Spotify's 'Wrapped', signaling the start of the year-end music data war. The stars of the year are South Korea's Rosé and pop star Bruno Mars.

On the 2nd (local time), Apple Music officially opened 'Replay 2025', which analyzes user listening data for the year 2025. In the global year-end chart announced alongside, the collaboration song 'APT.' by Rosé and Bruno Mars took the title of 'Most Streamed Song'.

◆ 'Apartment' Syndrome Praised by Apple Executives

Rachel Newman, co-head of Apple Music, commented on the results, saying, "The remarkable global success of Rosé and Bruno Mars' 'APT.' is strong evidence that great songs always transcend borders," praising the status of K-pop artists.

'Artist of the Year 2025' title went to hip-hop musician Tyler, the Creator. He showcased overwhelming influence with a staggering 4.5 billion minutes of listening time during the counting period (November 2024 - October 2025).

◆ "Last Year Me vs This Year Me"... Smarter Replay

This year's 'Replay' has enhanced its in-depth analysis features beyond simple statistics. The most notable addition is the 'Year-on-Year Comparison' feature. Users can compare their listening habits from 2024 and 2025 side by side to see how their music tastes have changed.

Additionally, features such as 'Discovery' to show newly discovered artists, 'Loyalty' to prove consistently listened artists, and 'Comeback' for artists that users have returned to after a break have been added for more engaging experiences.

◆ "You are in the top 0.1% of fans"

Gamification elements that stimulate fan engagement have also been introduced. Users can check if they are among the top 100, 500, or 1000 listeners of a specific artist, and easily share statistics and milestones on social media like Instagram through highlight reels.

'Replay 2025' can be accessed through the home tab of the Apple Music app or the official website (replay.music.apple.com).

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