Spotify 'Wrapped 2025' Likely to Be Released Today (3rd)... Showdown with Apple Music for 'Year-End Settlement'

The annual event of Spotify, which over 600 million users around the world have been waiting for, 'Wrapped 2025' is finally expected to unveil. As competitor Apple Music released its 'Replay' a day earlier, all eyes are on what differentiated data experience Spotify will offer.

According to analyses from foreign media including Forbes on the 3rd (local time), it is highly likely that Spotify will officially launch 'Wrapped 2025' today (3rd). Spotify has traditionally released Wrapped on the first Wednesday after Thanksgiving, and this year that date falls on December 3rd. They have already raised expectations by posting a teaser saying "Coming Soon" on their official social media on the 1st.

◆ The Throne of 2025 Goes to Alex Warren... 1.3 Billion Streams

This year's global chart star was the emerging singer-songwriter Alex Warren. His hit song 'Ordinary' recorded a staggering 1.33 billion streams during the year 2025 (from January 1 to October 31), ranking first as the 'most streamed song'.

In the 'Top Artist' category, the kings of Latin pop Bad Bunny, the queen of pop Taylor Swift, and The Weeknd maintained their positions at the top, showcasing their unwavering global popularity.

◆ "A Video Letter Just for Me"... Deepened Personalization

Wrapped 2025 has evolved further. In addition to analyzing users' top songs, artists, and genres, this year, the feature of 'personalized video messages' shot directly by artists for their top fans has been enhanced. To prepare for this, artists uploaded videos by November 21.

◆ How to Check? "Update the App First"

Spotify strongly recommends updating the app to the latest version for the best experience. When Wrapped is released, a banner will be created on the app's home screen, and users can also access it by entering 'Wrapped' in the search bar or through the official website (https://spotify.com/wrapped).

Since its introduction in 2013, Wrapped has become a cultural phenomenon that floods year-end social media. It will be interesting to see what design and data will stimulate users' 'sharing instincts' this year.