'The Color of Pomegranates' Long Run Begins Countdown to 20,000!

The great film heritage 〈The Color of Pomegranates〉, which has made its appearance in the world through a 4K restoration by master Martin Scorsese, has become the owner of the sensation box office in theaters this December, marking its first release in 56 years. The film, which has generated an unprecedented 'pomegranate boom' by attracting 10,000 viewers on the fifth day of its release, has gained attention through the viewing certifications of not only film fans but also the trend-setting younger generation and artists, signaling the start of a long run and a countdown to 20,000 viewers.

Restored in 4K through the World Cinema Project (WCP) established by master Martin Scorsese in 2007, the 1969 work by Armenian director Sergei Parajanov, 〈The Color of Pomegranates〉, has made its first release in 56 years, and despite the limited number of screens, it is creating miraculous box office records and causing a sensation. Without any separate ticket promotions, 〈The Color of Pomegranates〉 surpassed 10,000 viewers on the fifth day of its release across 54 theaters, quickly attracting 17,000 viewers (as of December 9, according to the Korean Film Council's integrated computer network) riding the 'pomegranate boom' that started on social media, and has entered a long run with a countdown to 20,000 viewers.

〈The Color of Pomegranates〉 is a film that metaphorically and symbolically captures the life of the 18th-century Armenian poet 'Sayat Nova', captivating the senses of audiences who have been waiting for fresh stimulation with a mise-en-scène never experienced in any film before and storytelling akin to a poem. In particular, this work has drawn the attention and affection of not only film fans but also the younger generation leading trends. Moreover, the peak of aesthetic beauty that transcends 56 years has been mentioned by top artists, starting with director Tarsem of 〈The Fall: Director's Cut〉, further fueling the desire to watch 〈The Color of Pomegranates〉. Min Hee-jin, former CEO of Ador, expressed her interest by posting the poster on her social media, and BTS's RM also mentioned that he watched 〈The Color of Pomegranates〉, sparking curiosity among fans. Viewers who have seen the film are voluntarily promoting it, sharing valuable materials and various interpretations with justified confidence, indicating that the box office success of 〈The Color of Pomegranates〉 is expected to continue in December.