Megabox Exclusive Release 'Mega Only'... This Year, Capturing Both 'Box Office Success and Diversity'

Megabox's exclusive screening brand 'Mega Only' has shown significant achievements in terms of box office success and diversity, starting with 'Theatrical Version of Attack on Titan: The Last Attack'.

'Mega Only' refers to the content that is exclusively screened at Megabox. It encompasses a wide range of entertainment content, including live-action films, animations, performances, and classics. Considering the ongoing trend of exclusive screenings at theaters, it was launched in March this year under the name 'Mega Only', and as a new brand, it has attracted attention by securing and programming competitive content. With excellent foresight and the appropriate use of marketing and PR functions, it has recorded outstanding results and garnered positive responses in terms of securing programming diversity. As a result, it has successfully enhanced Megabox's own programming competitiveness, capturing the audience's attention.

l [This Year's Mega Only] 950,000 Audience for 'Attack on Titan: The Last Attack'... Maximizing Special Screening Synergy

The work that led the box office success of 'Mega Only' this year is undoubtedly 'Theatrical Version of Attack on Titan: The Final Season - The Last Attack'. It attracted about 950,000 viewers, setting the highest box office record for Megabox exclusive releases, and became the signal for the Japanese animation boom that will sweep the domestic theater market in 2025. Notably, 21% of the total audience visited special screenings, with a remarkable 88% choosing the vibration and motion-based 'MEGA l MX4D' theater. This has been recorded as a representative case where the synergy between the latest screening technology and action-specialized works has been maximized.

l Multi-layered Expansion to Performances/Live Events, VR, and Short Films... Securing Diversity in Theater Content

The Megabox 'Mega Only' lineup has successfully expanded the genre beyond films to encompass the entire entertainment spectrum. From new films and re-releases to performances and VR concerts, the lineup features a diverse array of box office hits in each category.

In the re-release section of 'Mega Only', 'Love Letter', which reunited with audiences for its 30th anniversary, attracted over 110,000 viewers, recording the highest audience number among the seven re-release cases. In the performance/live section, 'Frankenstein: The Musical Live', equipped with 13 multi-cams and Dolby Atmos sound for theater screenings, recorded 93,000 viewers, ranking first among Megabox's musical live works. Additionally, it ranked second among all-time musical live works, following 'The Phantom of the Opera: 25th Anniversary Special Performance', which attracted over 100,000 viewers during its wide release in 2011.

'ENHYPEN VR Concert: Immersion' attracted 29,000 viewers at the Megabox Coex location, setting the record for the highest audience for a VR concert. Short films have also become another reason for audiences to visit theaters. Director Heo Ga-young's Cannes Film Festival award-winning work 'First Summer' welcomed 16,000 viewers. Subsequently, Megabox launched the sub-brand 'Short Films' under 'Mega Only', starting with Bong Joon-ho's 'Incoherence', presenting one short film each month. Currently, Megabox is sponsoring the Mise-en-scène Short Film Festival, known as a gateway for new directors, to ensure the sustainable growth of Korean cinema, and plans to hold the event next year at the Guro East Pole location.

l Domestic First Screenings, Re-releases, and Special Formats... Expanding the Spectrum of Theater Experiences

In addition, Megabox has expanded the spectrum of joy in visiting theaters with works and formats that are being presented for the first time to domestic audiences. It showcased 'Mahjong', a film considered the last piece by Taiwanese New Wave director Edward Yang, for the first time in domestic theaters, and re-released Steven Spielberg's masterpiece 'Saving Private Ryan' for the first time, drawing audiences back to theaters. Furthermore, it re-released the 'Lord of the Rings' trilogy in Dolby format for the first time in the country, capturing the hearts of audiences who want to enjoy this immortal masterpiece in the best viewing environment.

In this way, Megabox has achieved results that elevate both brand value and customer experience by exclusively presenting a variety of works that meet audience needs. In this regard, Kim Bong-jae, head of Megabox's Multiplex Division, stated, "Through 'Mega Only', which has strengthened curation capabilities, we are proving that we can become a space that discovers and expands customer preferences, moving beyond the theater's unique role of screening produced films," and added, "We will continue to actively present content that audiences want to see and that we want to show in collaboration with various partners."