The Meeting of Hip Hop, K-Pop, and Opera

◆ Snoop's Holiday Party that Heated Up Minnesota

On Christmas 2025, Netflix gifted the world not Santa Claus, but the 'Godfather of Hip Hop' Snoop Dogg. On the 25th (local time), Snoop Dogg took the stage at the halftime show of the Minnesota Vikings vs. Detroit Lions game held at U.S. Bank Stadium in Minneapolis, Minnesota, transforming the stadium into a massive festival.

The title of the performance was 'Snoop's Holiday Halftime Party'. Snoop Dogg showcased a parade of his hit songs such as 'Gin and Juice' and 'Drop It Like It's Hot' with his signature laid-back flow, elevating the Christmas spirit to its peak. Local media praised, saying, "Snoop Dogg raised the bar for Netflix NFL broadcasts" and called it "the coolest Christmas gift".

◆ Unimaginable Guests... Breaking Down Genre Barriers

This halftime show garnered even more attention thanks to its unpredictable guest lineup. Snoop Dogg's 'soulmate' Martha Stewart made a surprise appearance to kick off the cheerful opening, and country music queen Lainey Wilson showcased an unusual harmony with Snoop Dogg.

In particular, the girl group HUNTR/X (EJ, Audrey Nuna, Rae Ami), the stars of the Netflix animated film 〈K-Pop Demon Hunters〉, took the stage to present a K-Pop performance, turning the atmosphere around. The finale was graced by world-renowned tenor Andrea Bocelli and his son Matteo Bocelli. Their grand rendition of 'White Christmas' over hip-hop beats thrilled all the spectators in the stadium.

◆ Netflix's Ambition, A Perfect Combination of Sports and Entertainment

Following Beyoncé last year, Netflix planned a 'comprehensive entertainment show' led by Snoop Dogg this year, solidifying its position in the sports live broadcast market. This extravagant show, unfolding amidst the fierce competition between the Vikings and Lions, was broadcast simultaneously in over 190 countries, once again proving that Netflix is a new powerhouse in live events.