'The King and the Man Who Lives', 2 Days Before Release Surpasses 100,000 Pre-Sales... Overall Pre-Sale Rate Ranked 1st 'Box Office Sensation'

Director Jang Hang-jun's new film 〈The King and the Man Who Lives〉 has surpassed 100,000 pre-sale tickets just two days before its release, signaling a strong presence in the February box office. According to the integrated ticketing system as of 2 PM, the film has recorded a pre-sale rate of 26.4%, firmly holding the top spot for overall movie pre-sales.

The film 〈The King and the Man Who Lives〉 is set in 1457 at Cheongnyeongpo, depicting the fateful meeting and deep bond between the village chief Eom Heung-do (played by Yoo Hae-jin), who voluntarily goes into exile for the revival of the village, and the young exiled king Lee Hong-wi (played by Park Ji-hoon), who has been dethroned.

In particular, the rave reviews from celebrities who attended the pre-release screening are adding to the film's word-of-mouth momentum. Director Lee Joon-ik expressed, "There have been many entertaining films in recent years, but it's been a long time since I've seen such a moving film," conveying his emotions. Actor Park Seo-joon also urged, "This film has great fun and deep resonance, so I hope many people will visit the theaters." Furthermore, Yoo Yeon-seok recommended it as "a work that the whole family can enjoy with laughter and tears during the Lunar New Year holiday," while Professor Kim Sang-wook hinted at the film's high quality by stating, "It seems like it will be Director Jang Hang-jun's masterpiece."

Maintaining the top spot in real-time pre-sales with over 100,000 pre-sale tickets, 〈The King and the Man Who Lives〉 has emerged as the strongest contender for box office success ahead of the upcoming Lunar New Year holiday. This film, which deals with the warm humanity that blooms amidst historical tragedy, is expected to be the protagonist of the first box office myth of the first half of 2026. The heartfelt performances of the actors and the sincerity of Director Jang Hang-jun are encapsulated in the film 〈The King and the Man Who Lives〉, which will officially release in theaters nationwide on February 4 (Wednesday).