Eunjeong Ham Named Official Publicity Ambassador for 11th Ulsan Ulju World Mountain Film Festival—‘The Power of Challenge’ Paid Off

An icon of challenge and reinvention—embracing the spirit of mountains beyond the screen

Actress 'Eunjeong Ham', boasting 29 years of experience since her debut, is stepping onto the festival’s stage as the new face of the 11th 'Ulsan Ulju World Mountain Film Festival (UMFF)'. The festival’s organizing office said on the 4th that it has immediately appointed her as its official publicity ambassador 'UMFFinist', to widely spread the noble spirit of mountain climbers who do not bow to limits.

'UMFFinist' is a coined name that combines the festival’s English abbreviation with 'Alpinist', meaning a bona fide mountaineer. It symbolizes the pioneering spirit of human beings that never breaks, even in the face of vast nature and unknown territory.

'Eunjeong Ham', who began her acting career as a child actor in 1995, is a figure of note who has repeatedly pushed endless evolution by crossing the boundaries of genre. From TV dramas such as 'Dream High' and 'Our Beloved Summer', to the film 'Gosa: The Bloody Midterm Exam', she has left a lasting impression on audiences with her heavy presence as a leading performer, moving across both the broadcast screen and the big screen.

Regarding the selection, the festival said, "His fiery passion and tireless acting reinvention—things he has proved to the public over a long time—fully align with the core value this festival pursues: the spirit of challenge." It added that the match is spot-on, showing strong confidence in the appointment.

Above all, her strongest assets are her global recognition, which captivated the worldwide 1030 generation through her activities with the girl group 'T-ara', and the deep goodwill she has built among middle-aged viewers as a daily drama heroine. With healthy energy—honed through steady self-management—thrown in as well, the prevailing view is that there is no better choice than her as the festival’s speaker, who must connect with audiences across all generations.