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A textbook on organizational management beyond music
In the early 1960s, four young men who played the underground clubs of Liverpool, England, completely transformed the history of popular music around the world within just a few years under the name 'The Beatles'. They became more than a band, emerging as a massive cultural phenomenon that shaped everything from fashion to lifestyles.
What, then, was the true force that turned them into an unprecedentedly great team? 'Great Teams Work Like the Beatles,' a new book by Lee Doo-heon, a member of the band Five Fingers, searches for the answer through the lens of 'organizational management' rather than musical achievement.
The author defines John Lennon, Paul McCartney, George Harrison and Ringo Starr as members of an organization with distinct talents and personalities. He closely analyzes how they grew into a perfectly integrated organism through fierce competition, collaboration and constant trial and error. The story of John and Paul, whose musical aims differed, exchanging songs and giving birth to new classics is a particularly telling example of how synergy can emerge within an organization without grandiose innovation.
The book also clearly explains core concepts in modern economics and management—including 'cluster theory,' 'knowledge spillovers,' 'complementary assets' and 'density dependence theory'—through the reinvention of rock 'n' roll, the dominant genre of the era.
It also draws parallels with such 21st-century innovation leaders as 'Nvidia,' 'Netflix' and 'Apple' to identify enduring principles of success that transcend eras.
This book is more than a simple memoir of music history. By posing the weighty question, 'What kind of organization creates the world's standards?' it offers sharp insights to today's creators and entrepreneurs. (Sam & Parkers, 356 pages)

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