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ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

ENHYPEN Named New Face of Shilla Duty Free as Brand Steps Up Global Marketing

Global K-pop group ENHYPEN named official promotional models for Shilla Duty Free Riding No. 1 Billboard 200 debut and five consecutive double-million-selling albums, group to expand engagement with customers overseas Brand to launch diverse global campaigns spanning online and offline promotions, digital content and more
The group ENHYPEN has been named the new face of Shilla Duty Free, underscoring its global influence. ENHYPEN named Shilla Duty Free's signature global face Shilla Duty Free and ENHYPEN's agency, BELIFT LAB, said on the 4th that the two companies signed a memorandum of understanding on the 26th of...
| Seongchan Eol
BTS Merchandise Sells Out in a Frenzy… Shinsegae Duty Free’s K-Wave Zone Sales Surge 120%

BTS Merchandise Sells Out in a Frenzy… Shinsegae Duty Free’s K-Wave Zone Sales Surge 120%

BTS’s Gwanghwamun concert and a new album launch help drive merchandise sales up 430%… spillover effects also boost food and fashion
'BTS' is enjoying a special lift with 'K-WAVE Zone'… merchandise sales soar 430% Shinsegae Duty Free’s K-pop specialty store, 'K-WAVE Zone', is posting an explosive growth trajectory built on 'BTS' demand. According to Shinsegae Duty Free’s indicators, the 'K-WAVE Zone' sales for the first through...
| James choi
Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Lotte Duty Free Reappoints aespa as Global Model... Completes K-Pop Marketing Lineup

Building a model lineup with Kickflip and Hats to Hearts... Accelerating the attraction of multinational tourists from Japan and China
Lotte Duty Free has reappointed the girl group aespa as its global model, significantly strengthening its K-Pop-centered marketing strategy. On the 9th, Lotte Duty Free announced that it has selected aespa as its global model and has built a K-Pop model lineup alongside Kickflip and Hats to Hearts,...
| 김지민
Filmmakers including director Jung Ji-young hold emergency news conference in Busan's Haeundae:

Filmmakers including director Jung Ji-young hold emergency news conference in Busan's Haeundae: "Don't turn films into political battlegrounds"

Filmmakers issue joint statement at the 31st Busan International Film Festival on Oct. 8, condemning outside pressure, including a Singapore letter sent Oct. 6, and threats to their personal safety
Leading South Korean filmmakers, including directors Jung Ji-young and Lee Myung-se, have taken a firm stand over the controversy surrounding 'Assassins', a film at the center of allegations of historical distortion.
| James choi
Park Hae-il Says He Studied Yoo Hae-jin on Set to Learn the Secret of His Longevity — Interview, Part 2

Park Hae-il Says He Studied Yoo Hae-jin on Set to Learn the Secret of His Longevity — Interview, Part 2

※ 〈Assassin 〉 actor Park Hae-il's interview Part 1 continues here. In his position as section chief, Jae-hwan both leads his team and takes the lead on the Declaration for the Practice of Free Press. From an actor's perspective, what is it about Jae-hwan that you think pushed him to go that far.
| Seongchan Eol
They Chose YouTube Instead of Theaters… Shin Jae-hoon’s New Work “I’m Your Man” Released Unusually Early

They Chose YouTube Instead of Theaters… Shin Jae-hoon’s New Work “I’m Your Man” Released Unusually Early

Confronting the real-world walls of indie film releases… a comedy starring Lee Ji-hoon and Moon Hee-kyung, with an uncommonly free release of a preview cut
A daring move that picks ‘YouTube’ over the screen… the bitter struggle of an indie film that challenged the logic of capital An unusual stir is sweeping through the Korean film industry. Director Shin Jae-hoon, who directed ‘Chiwabŏpkwŏn’ and ‘Mangnaein: Eolgul Eopsneun Salinjadeul’, has unveiled...
| James choi
[Interview] “I believed the box-office myth from 100 years ago would return.” Director Yasuda Junichi of “Samurai Timeslipper” ②

[Interview] “I believed the box-office myth from 100 years ago would return.” Director Yasuda Junichi of “Samurai Timeslipper” ②

At the end of last year, at the Japan Academy, the awards beat hot releases such as “Last Mile” and “Kingdom 4” to win seven categories: best picture, best director, best screenplay, best actor, best cinematography, best lighting, and best editing.
This is a structure that connects the filming set of the late Edo period with that of a modern-day historical drama. The former is an era in which the shogunate was in decline ahead of the Meiji Restoration, while the latter is a period that came after the heyday of 1970s-80s historical dramas—when...
| 이화정
Controversial “Reassignment Education,” Yet My Favorite Episode Is…

Controversial “Reassignment Education,” Yet My Favorite Episode Is…

Even in its second week after release, the Netflix series 〈Reassignment Education〉 topped the No. 1 spot among non-English TV shows in the global TOP 10 rankings. Cine Play reporters picked their favorite episodes.
Once again, a high-impact K-content title has burst onto Netflix. The Netflix series 〈Reassignment Education〉, which depicts the relentless efforts of the authority group for protecting teachers’ rights as it takes the side of victims and puts schools back in order, kept its No.
| Kim Ji-yeon
[Interview] Park Ji-hoon, From Danjong to Kitchen Duty: Becoming an Actor Between Emerging and Established ①

[Interview] Park Ji-hoon, From Danjong to Kitchen Duty: Becoming an Actor Between Emerging and Established ①

It’s the first time a drama has leaned so fully into what the show dubs “chwiral” (a newly coined blend of "kitchen soldier" and "crazy"). After a single spoonful of seaweed soup, a sudden "god of seaweed" stages a mock "creation of heaven and earth," and after tasting a multicolored rice ball an...
| Kim Ji-yeon
[Global Issues] Elon Musk in a Corner…X Loses Advertising Lawsuit, Stills Rolls After Cannabis-Joke Verdict and Layoffs

[Global Issues] Elon Musk in a Corner…X Loses Advertising Lawsuit, Stills Rolls After Cannabis-Joke Verdict and Layoffs

A total loss in the X advertising lawsuit could cut revenue by half… And now, the stock-manipulation jury verdict—read as a jab using a cannabis slang number—plus large-scale layoffs pile on
Elon Musk, Antitrust Lawsuit in Jeopardy…X falls into free fall Elon Musk ultimately lost an antitrust lawsuit he filed over a massive advertising boycott triggered after his acquisition of the social media platform X .
| James choi