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[Culture &] Lee Soo-man, Founder of SM, Returns to K-pop in Full Force… Hosts an A2O Audition

[Culture &] Lee Soo-man, Founder of SM, Returns to K-pop in Full Force… Hosts an A2O Audition

The 3-year non-compete clause agreed with HYBE has been lifted. After launching A2O Entertainment, he is holding a large-scale audition, marking a return to K-pop.
'K-pop' maestro 'Lee Soo-man', returning to Korea after 3 years. . . 'A2O Entertainment' steps in'SM Entertainment' founder and producer 'Lee Soo-man' is breaking a three-year hiatus and making an immediate return to the domestic 'K-pop' market.
| James choi
[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

[Culture &] HYBE will search for the next generation of global K-pop stars in India (population: 1.4 billion)

The first auditions take place in five major Indian cities and online. Global partners such as Samsung and Nongshim join the project, helping expand K-pop’s reach beyond borders.
' HYBE ' in India, home to 1. 4 billion people, begins a search for the next generation of ' K-pop ' starsGlobal entertainment company ' HYBE ' will kick off a large-scale ' global audition ' for ' India ', a market of 1. 4 billion people, right away.
| James choi
HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

HYBE to introduce its “K-pop system” to the Indian subcontinent…Opening an audition to discover the next-gen global stars

Following Japan, the U.S., and Latin America, HYBE’s “multi-home, multi-genre” strategy lands in India In-person auditions in 10 major Indian cities…Major global partners join in, including Samsung and Nongshim With an average age of 28 and a 1.4-billion-strong population, HYBE is expected to create a new super IP by combining vast potential with K-pop methodologies
After applying its “K-pop methodology” to local markets in Japan, the United States, and Latin America, HYBE is now rolling out its efforts in India as it moves full steam ahead to discover and nurture the next generation of global stars.
| Seongchan Eol
Min Hee-jin Launches New Boy Group Project...

Min Hee-jin Launches New Boy Group Project... "I Will Embed the Essence and Sincerity of Entertainment"

Returning to Core Business Amid 43 Billion Won Lawsuit with HYBE... Campaign Video Released
Min Hee-jin, former CEO of Ador who gained fame as the producer of NewJeans, is embarking on the production of a new boy group through her newly established entertainment agency, ooak records.On the 5th, CEO Min stated, "The essence of entertainment lies in enhancing the quality of life through...
| 김지민
JYP Entertainment Concludes 20th Trainee Recruitment Audition

JYP Entertainment Concludes 20th Trainee Recruitment Audition

Touring 5 Cities Nationwide in January Next Year... Last 20th Session Before Transitioning to Global Auditions
JYP Entertainment is conducting its final trainee recruitment audition. The company announced on the 2nd that it will hold the JYP Trainee Recruitment 20th Audition starting in Gwangju on January 17 next year, touring five cities nationwide including Daejeon, Busan, Daegu, and Seoul.
| 김지민
Next Generation Star Discovery! SM to Hold Global Audition Starting January 10, 2026

Next Generation Star Discovery! SM to Hold Global Audition Starting January 10, 2026

Auditions will be held not only in Asia but also in the United States and Australia
SM is preparing a global audition to find stars that will captivate the world.SM Entertainment announced on December 1 that it will hold the '2026 SM GLOBAL AUDITION' starting January 10, 2026. The '2026 SM GLOBAL AUDITION' will take place in 21 regions worldwide, starting from Busan, South Korea,...
| Seongchan Eol
Searching for the Next BTS·TXT... Big Hit Music Holds Global Audition

Searching for the Next BTS·TXT... Big Hit Music Holds Global Audition

Any male born after 2007 can apply without conditions
Big Hit Music is on the hunt for a new boy group. Big Hit Music announced on September 19 that it will hold the '2025 Big Hit Music Global Audition'. According to the poster, it seems that anyone who meets the condition of being male born after 2007 can apply.
| Seongchan Eol
Is AI the K-Pop Audition Producer? MBC's K-Pop Audition Program 'A-IDOL'

Is AI the K-Pop Audition Producer? MBC's K-Pop Audition Program 'A-IDOL'

AI technology meets K-Pop audition programs to present a new entertainment tech model
Eastsoft supports AI producers and AI kiosks for MBC's K-Pop audition program 'A-IDOL', showcasing new possibilities for AI technology in the entertainment field. 'A-IDOL' is designed as an innovative entertainment tech model where AI leads the entire process, including planning, directing, and...
| 김지민
Kep1er’s Next Hit Is Coming Up… Mnet’s “Girls Planet 2” Global Auditions Begin

Kep1er’s Next Hit Is Coming Up… Mnet’s “Girls Planet 2” Global Auditions Begin

A new season of the “Planet Series” that produced Kep1er will be released next year. If you were born before January 1, 2013, you can apply regardless of nationality.
As a result, Mnet’s 'Girls Planet 2' is more than just an audition—it’s a project poised to shake up the global K-pop market. Bold application requirements that disregard nationality and experience will inevitably signal the birth of 'the next-generation global girl group'.
| James choi
'Global Hip-Hop Rookie' HypePrincess Unveils Concept Photos for Debut Album '17.7'...Striking Street Aura

'Global Hip-Hop Rookie' HypePrincess Unveils Concept Photos for Debut Album '17.7'...Striking Street Aura

A 7-member global group formed through the CJ ENM 'Unpretty Rapstar' Korea-Japan collaborative audition Releasing 'B' concept photos with a street concept that matches school looks...A major boost from impressive agencies including Ameba Culture and Warner Music Following Japan's 'Rakuten GirlsAward,' they have been confirmed to take the stage at 'KCON JAPAN 2026' for a hot start to their global rookie journey
The rookie global hip-hop group HypePrincess (H//PE Princess) has left a clear imprint on the team's identity through fashion that captures a bold street sensibility.Concept Photo B that Maximizes the Street Vibe HypePrincess (Coco, YSY, Yuju, Doi, Lino, Niko, Sujin) raised debut excitement by...
| Seongchan Eol