Yoon Doo-joon ♥ Kim Seul-gi 'Surprise Wedding Announcement'... It Turned Out to Be a Promotion for a tvN Drama

Actors Yoon Doo-joon and Kim Seul-gi's sudden 'wedding announcement' has become a hot topic, but it has been revealed that this was a surprise event for drama promotion. It is being noted as a case that created a new topic in drama marketing along with fans' shocking reactions.

The controversy began on the afternoon of the 7th when wedding photos of Yoon Doo-joon and Kim Seul-gi were posted on the official SNS of the tvN drama. The production team shared the message, 'Wedding D-10. We, who first met 10 years ago, want to walk together in the days to come♥ Please support our first steps as a couple,' along with the news of the wedding on the 17th at 9:20 PM.

In particular, the quality of the mobile invitation was so realistic that it was hard to distinguish from an actual one. With the sincere phrase, 'In the name of love, we want to become one and bear fruit,' the gallery captured everyday scenes such as holding hands tightly and petting their cat, reminiscent of the actual wedding preparation process.

Fans' reactions were explosive. In a situation where there had been no rumors of a romantic relationship between the two, the sudden announcement led to comments like 'Is this real?', 'I was so surprised', 'I was shocked', 'My heart raced'. Some expressed a confused reaction, saying, 'This is crazy. Please invite me to the wedding,' while doubting the authenticity but still leaving congratulatory messages.

However, this was a clever promotional strategy for the tvN drama 'O'PENing 2025 - Nyangyukwon War', which will premiere on the 17th. In this drama, which depicts a couple on the verge of divorce fighting over custody of their pet cat, Yoon Doo-joon and Kim Seul-gi reunite after about 10 years since MBC's 'Splash Splash LOVE' in 2015. The meticulous marketing that imprinted the actual couple roles in the drama through the fake wedding announcement has been evaluated as effective.