SEVENTEEN Holds Large-Scale Fan Event Across LA

Experiential events including pop-ups and sing-along parties for 9 days in conjunction with the world tour

'SEVENTEEN The City LA' [Provided by Pledis Entertainment]
'SEVENTEEN The City LA' [Provided by Pledis Entertainment]

The group SEVENTEEN announced on the 24th that they will hold a large-scale offline event in Los Angeles, USA next month in conjunction with their world tour performance.

This event, named 'SEVENTEEN The City LA', will take place across LA for 9 days from the 11th to the 19th. During this period, various programs themed around SEVENTEEN will be held, including Airbnb original experiences, landmark collaborations, pop-up stores, and food and beverage collaboration events.

The organizers will present programs in collaboration with Airbnb, including K-pop performance choreography experiences, K-beauty experiences, and SEVENTEEN music DJ parties. They also announced that there will be special programs available only in LA, such as a song recording studio experience, remix DJ experience, pottery painting experience, cake making, and shirt decorating.

The area near the BMO Stadium, where the SEVENTEEN concert will be held, will be transformed into a meeting place for the fandom 'Carat'. Additionally, digital screens at 55 subway stations in downtown LA and 157 large electronic billboards will display posters for 'SEVENTEEN The City LA'.

'SEVENTEEN The City LA' [Provided by Pledis Entertainment]
'SEVENTEEN The City LA' [Provided by Pledis Entertainment]

SEVENTEEN-related events will also take place at major landmarks in downtown LA. The Santa Monica Pier Ferris Wheel will be lit up in the shape of SEVENTEEN and the 'Carat' logo from the 15th to the 17th, and a 'sing-along party' where fans can sing along to SEVENTEEN's songs will be held at Universal Studios Hollywood on the 14th at 4 PM.

A pop-up store called 'SEVENTEEN ON COMPLEX' will open in downtown LA, where fans can find various merchandise and photo zones. Several food and beverage brands are also planning to sell special menus in collaboration with 'SEVENTEEN The City LA'.

Pledis Entertainment stated, "Thanks to SEVENTEEN's strong global influence, 'SEVENTEEN The City', which was first held in the US last year, has returned this year with even richer programs," and added, "We hope that through this event that will shake up the entire city of LA, fans visiting the city will have a closely connected experience with the local community."

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