Seventeen Mingyu, Selected as the ‘SNICKERS®’ Asia Ambassador for Two Consecutive Years

Mingyu, a member of the group Seventeen (SEVENTEEN), has proven his exceptional global influence by being selected as the Asia Ambassador for the global chocolate bar brand SNICKERS® for two consecutive years.

MARS Asia has reappointed Mingyu as the Asia Ambassador and announced the launch of the new campaign ‘ACTIVE LIFESTYLE’ in 2026. This campaign will be conducted simultaneously in major Asian countries including South Korea, Taiwan, Hong Kong, the Philippines, Vietnam, Thailand, and Singapore.

“You’re not you when you’re hungry”… Energy Boost for Busy Youth

This campaign focuses on the lifestyle of the younger generation living busy lives with academics, social activities, and sports. Based on the brand's iconic slogan, “You’re not you when you’re hungry,” SNICKERS® conveys the message that it provides powerful energy for moments when concentration is needed in daily life or when facing new challenges.

A representative from SNICKERS® stated, “Mingyu has clearly shown his presence as a global K-pop representative artist through the success of Seventeen's Asia tour and energetic performances. Since last year's collaboration with Mingyu resonated greatly across Asia, we expect even stronger synergy this year.”

SeungkwanXMingyu Live Party Sponsorship… First Appearance of ‘SNICKERS® Strawberry Flavor’

As part of the campaign, SNICKERS® will participate as the official sponsor of Seventeen's unit performance 〈CxM [DOUBLE UP] LIVE PARTY〉 to meet fans directly. This event will be held from January 23 to 25 at Incheon Inspire Arena and from February 13 to 14 at Busan BEXCO.

SNICKERS® plans to give away the new product ‘SNICKERS® Strawberry Flavor Bar’ for free to all attendees at the performance venue. This product is an energy bar that harmonizes rich chocolate and savory peanuts with a refreshing strawberry flavor, providing strong energy to help fans enjoy the performance even more passionately.

Since its launch in 1930, the meeting of SNICKERS® and the ‘energy icon’ Mingyu, who has been loved worldwide, is expected to lead to more active marketing activities in the Asian market this year.