'Global Hip-Hop Rookie' HypePrincess Unveils Concept Photos for Debut Album '17.7'...Striking Street Aura

The rookie global hip-hop group HypePrincess (H//PE Princess) has left a clear imprint on the team's identity through fashion that captures a bold street sensibility.

Concept Photo B that Maximizes the Street Vibe HypePrincess (Coco, YSY, Yuju, Doi, Lino, Niko, Sujin) raised debut excitement by revealing the second concept photo set, Concept Photo B, for their first mini album '17.7' through their official SNS from the 24th to the 26th. Compared to the previously released photo set with a school mood, their visuals—showcasing a deeper, more pronounced hip-hop color on the forefront—are especially eye-catching. In the revealed photos, the members pulled off free-spirited street fashion with each person’s own unique character, radiating an overwhelming aura. In particular, in the group images, the chemistry built through an audition program and unstoppable youthful energy came together in harmony, maximizing HypePrincess’s one-of-a-kind, edgy hip sensibility.

A Korea-Japan Collaborative Global Group with a Glamorous Backdrop HypePrincess is a 7-member group formed through the Korea-Japan collaborative audition program produced by CJ ENM, 'Unpretty Rapstar: Hip-Pop Princess.' As the first artists of Chapter-I, a chapter co-founded by CJ ENM and HAKUHODO, and with co-management by Ameba Culture as well as a global contract with Warner Music Group, they have drawn attention for their impressive backing even before debut. Named '17.7,' which signifies the members' average age at the time of formation, reflects the group’s energy in this very moment and endless possibilities, gathering expectations from fans as their debut release.

Global Debut Stages and Official Debut on May 27 Their global moves are also gaining momentum. After appearing on the stage of Japan’s major fashion show 'Rakuten GirlsAward 2026 Spring/Summer' on the 18th, ahead of their official debut, they have now confirmed their participation in 'KCON JAPAN 2026,' set to be held in Makuhari Messe in Chiba Prefecture in Japan this May—solidly proving their strength as a global rookie. Their first mini album '17.7,' aimed at fans around the world with fearless energy and confident attitude, will be officially released on May 27.