[Photo&] Ra Mi-ran’s Silver-Hair Transformation… Live-Action Adaptation of a 11 Million-Copy Best Seller; Press Screening and Media Q&A for the Film “The Jeoncheon-Dang”

Live-Action Adaptation of “Jeoncheon-Dang,” the Return of a Fantasy Sensation

A mega hit children’s fantasy novel ‘The Jeoncheon-Dang, the Strange Snack Shop’, which has surpassed 11 million copies in cumulative worldwide sales and 2 million copies in Korea, is finally reborn as a live-action Korean film. The magic snack shop ‘Jeoncheon-Dang’ that grants wishes—and the stories of the bizarre customers—have long stirred imaginations and earned explosive love. At the press screening held on the 13th at MegaBox COEX in Gangnam-gu, Seoul, lead actress ‘Ra Mi-ran’ is giving remarks. The overwhelming fantasy world brought to life on the screen is drawing in viewers’ expectations.

A Bold Silver-Hair Makeover, Ra Mi-ran’s Overwhelming Presence

Attending the media Q&A were ‘Lee Re’, director Park Bong-seop, and ‘Ra Mi-ran’. Known for her realistic acting, ‘Ra Mi-ran’ chose this project with a strong desire for the fantasy genre. Playing the mysterious shop owner ‘Hongja’, she braved heavy wigs and transformed into flawless silver hair. Her transformation—erasing the gap with the original work and building a uniquely distinctive character—is regarded as a key element that maximizes the film’s immersion.

Cool-Headed Mischief-Maker ‘Lee Re’ and the Completion of a Korean-Style Fantasy

The rival shop’s owner ‘Yomi’ is played by actress Lee Re, delivering a chilled yet charming portrayal of a mischievous troublemaker. Director ‘Park Bong-seop’, who directed the film, perfectly transplanted the original’s Japanese setting into Korea, adding Korean details to the sets and costumes. With brisk editing, he heightened the genre’s thrill, and the film also hints at an expansion into a series after release—expected to open a new chapter in K-fantasy.

A Well-Made Fantasy That Cuts Through Human Desire; Opens on the 29th

It is a well-made fantasy film that goes beyond simple magic, shining a light on deep human desires and emotions. By forming a universal circle of empathy that transcends generations and borders, it promises a fresh box-office craze. The film ‘The Jeoncheon-Dang, the Strange Snack Shop’ will officially open nationwide in theaters on the 29th.