JYP’s oftheblue Unveils New Boy Group, Two Years After Last Debut

A twist on “out of the blue” … A next-generation lineup embodying youth and possibility

JYP Entertainment announced on the 9th that it will officially launch oftheblue, a next-generation act targeting the global stage, next year. It has been about two years since the major agency last introduced a rookie boy group, KICKFLIP.

oftheblue, being introduced for the first time, is the first boy group planned and produced by SQU4D, an artist division under JYP that successfully established the girl group NMIXX. The rookie group is drawing attention from K-pop fans and industry insiders as the latest act from SQU4D, which has proven its creative musicality and experimental approach to planning.

The group name oftheblue takes inspiration from the English idiom “out of the blue,” which refers to an unexpected moment or discovery. The creatively reworked name combines that idea with the symbolism of “blue,” conveying limitless possibility and freedom, along with the radiant energy of youth. It suggests the group’s ambition to break out of convention and deliver a fresh shock and compelling story.

The pre-debut promotion is also gathering momentum. oftheblue kicked off its debut countdown at midnight on the 6th by opening official social media (SNS) channels. It followed with the unveiling of its official logo on the 7th and an image of a stylishly designed flyer on the 8th, continuing to build anticipation ahead of its full-scale push into the global music market.