Hanyul Selects Singer 'WOODZ' as Brand Model

Hanyul, which conveys the skincare rituals of Korean women with healthy radiant skin, has selected singer WOODZ (Jo Seung-yeon) as its brand model.

WOODZ is known as an artist who has built his own charming artistic world by handling everything from songwriting, composing, to performance. His free-spirited and confident harmonious image aligns with Hanyul's pursuit of 'Healthy Radiant Balanced Beauty,' leading to his selection as the brand model.

The performance video of WOODZ's song 'Drowning,' released before his enlistment, has surpassed 18 million views, and the song has proven its hot popularity by sweeping the top of major music charts, continuing its reverse run myth.

As Hanyul's model, WOODZ plans to engage in various activities linked to the brand's key products, starting with the recently launched 'Mugwort Hyal Moisture Line,' and will convey the brand values that Hanyul pursues to customers.

A Hanyul brand representative stated, "WOODZ's authenticity, which constantly hones and strives for self-improvement, resonates with Hanyul's philosophy of diligently researching to deliver proper efficacy to the skin," and added, "We plan to present various content that can convey Hanyul's healthy radiant skincare rituals together with WOODZ in the future."