HYBE's Newcomer 'Cortis' Selected as Headliner for NBA All-Star Weekend... "First in K-Pop"

Big Hit Music's 'Monster Rookie' Cortis is set to make a splash in the heart of American sports entertainment right from their debut. They have been selected as the first K-Pop artist to headline an NBA-organized festival, marking the start of their global expansion.

According to Big Hit Music and local media on the 20th, Cortis will take the stage as the headliner for the 'NBA Crossover Concert Series' to be held at the Los Angeles Convention Center on February 12, 2026 (local time).

◆ K-Pop Rookie Becomes the Star of the Festival with LeBron and Curry

'NBA Crossover' is a key event during 'NBA All-Star Week', which draws the attention of basketball fans worldwide. It is a multifaceted cultural festival that combines basketball, music, fashion, and art, and Cortis will headline the main stage on the first day, 'Opening Night'. It is unusual for a rookie group to take the stage as a headliner at a conservative American sports main event. This demonstrates Cortis's potential and impact in the North American market.

◆ NBA Praises "Unconventional Artistic Expression"

The NBA office commented on the invitation, stating, "Cortis is an artist who transcends boundaries." They added, "Their unconventional artistry and global influence perfectly align with the innovative spirit pursued by the NBA Crossover and the All-Star Game," expressing their anticipation.

A representative from Big Hit Music stated, "We are honored that Cortis can elevate the status of K-Pop at a global sports festival," and mentioned, "They are preparing an overwhelming performance to meet the enthusiasm of local fans."

Following in the footsteps of BTS, Cortis is aiming for the global stage, and all eyes are on how they will make a 'slam dunk' on the basketball court as music and sports fans worldwide turn their attention to LA in February.