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[Kim Ji-yeon's Treasure Box] From 'Asan Baekho' to Seo Hyun-jin's Younger Brother, 'Love Me' Lee Si-woo

I am curious about people. Even if they are already recognized actors, today might be the least famous day of their lives. 'Kim Ji-yeon's Treasure Box' introduces actors who are continuously breaking their own records. Invest in 'rising stocks' at their low points.

〈Love Me〉
〈Love Me〉

Whether solid or cool. If you encountered Lee Si-woo through 〈Boys' Generation〉's 'Asan Baekho', he would be an actor with an incredibly cool charismatic face, and if you first met him as 'Jun-seo', the youngest member of the Seo family in 〈Love Me〉, Lee Si-woo would be an actor with the face of a very immature young man.

〈Boys' Generation〉 Lee Si-woo
〈Paper Moon〉
(From left) 〈Boys' Generation〉, 〈Paper Moon〉

As if traversing between good and evil, the breadth of Lee Si-woo's acting spectrum is as wide as the various temperatures his face embodies. Born in 1999, Lee Si-woo has played numerous unusual roles for an actor of his age group. For instance, in 〈Boys' Generation〉, he tackled complex tasks such as speaking in a Chungcheong dialect, action, comedy, and playing a villain all at once, while in the ENA drama 〈Paper Moon〉, which marked the beginning of his rise to fame, he appeared as the lover of the 26-year-older actress Kim Seo-hyung, showcasing his melodramatic acting. When asked, "Is it coincidence? Is it fate?" he provocatively replied, "That's something only kids say," leaving a strong impression as a poignant and provocative younger man.

〈Love Me〉
〈Love Me〉

In the currently airing JTBC drama 〈Love Me〉, the role Lee Si-woo plays might be considered the most 'ordinary' role he has taken on. However, that 'ordinariness' is not a bland normalcy but rather a 'humanity' filled with deficiencies and anxieties, making it even more convincing. The JTBC 〈Love Me〉 tells the story of a father, Seo Jin-ho (Yoo Jae-myung), eldest daughter Seo Jun-kyung (Seo Hyun-jin), and younger brother Seo Jun-seo (Lee Si-woo), each with their own love stories and growth dramas, shifting focus between the family members' narratives. Among them, the unremarkable Seo Jun-seo compromises his present for love, fears being alone even when with his loved one, feels utterly pathetic and miserable about past love, and experiences impatience about the future while making escapist choices. Portraying the awkward youth that everyone has gone through, Lee Si-woo depicts the universal deficiencies and loneliness of the most ordinary character without exaggeration or understatement.

Once told at an audition that he looked like a "young master", Lee Si-woo mentioned that he has been waiting for rough roles like 'Asan Baekho' from 〈Boys' Generation〉. As a result, Lee Si-woo has become a rising actor who can blend cool laughter and bright smiles while acting alongside great seniors like Im Si-wan, Kim Seo-hyung, and Seo Hyun-jin, leaving us curious about what kind of face he will show next.

***** Starting with 'Joo Seong-cheol's Locker', which excessively attributes meaning to objects in movies, the actor's user manual 'Kim Ji-yeon's Treasure Box' expecting a rise, the movie music appreciation room 'Choo Ah-young's Music Box' that moved my heart, and the subculture merchant's purchase log 'Seong Chan-eol's Comic Books', Cineplay reporters will begin bi-weekly serialization with their own tastes and perspectives. *****

[Kim Ji-yeon's Treasure Box] The Rising Actor Who Chose a Difficult Path, Kim Jae-won as 'Lady Dua' Kang Ji-hwan

[Kim Ji-yeon's Treasure Box] The Rising Actor Who Chose a Difficult Path, Kim Jae-won as 'Lady Dua' Kang Ji-hwan

I am curious about people. Even if they are already recognized actors, today might be the least famous day of their lives. 'Kim Ji-yeon's Treasure Box' introduces actors who are continuously breaking their own records. Invest in 'rising stocks' at their low points.

Kim Ji-yeon’s Jewel Box: Jang Yo-hun, a Box-Office-Level Presence in Short Films

Kim Ji-yeon’s Jewel Box: Jang Yo-hun, a Box-Office-Level Presence in Short Films

I’m curious about people. Even actors who are already attracting attention may be at their least-famous moment right now. "Kim Ji-yeon’s Jewel Box" spotlights actors who keep reaching new heights. Consider these breakout picks chances to buy the dip.

[Kim Ji-yeon’s Jewel Box] Han Ji-eun Gives the Best Scene-Stealing Performance of the First Half in 〈Notes from the Last Row〉

[Kim Ji-yeon’s Jewel Box] Han Ji-eun Gives the Best Scene-Stealing Performance of the First Half in 〈Notes from the Last Row〉

I am curious about people. Even actors already in the spotlight can be at their least visible moment right now. "Kim Ji-yeon's Jewel Box" introduces performers who are hitting new highs day by day. Buy the dip on tomorrow's breakout stars.

[Kim Ji-yeon’s Jewelry Box] How to Become a Landlord in South Korea — Park Seo-kyeong

[Kim Ji-yeon’s Jewelry Box] How to Become a Landlord in South Korea — Park Seo-kyeong

I’m curious about people. Even if they’re already getting attention as actors, sometimes this is still the day they end up being the most underknown. ‘Kim Ji-yeon’s Jewelry Box’ introduces actors whose momentum is building day by day. Jump into the breakout trend while it’s still early.

[Kim Ji-yeon’s Jewel Box] Right Now Is Yoon Byung-hee’s Prime

[Kim Ji-yeon’s Jewel Box] Right Now Is Yoon Byung-hee’s Prime

I’m interested in people. Even actors already drawing attention may be less famous today than they will be tomorrow. 'Kim Ji-yeon’s Jewel Box' introduces performers reaching new highs by the day. Think of it as spotting a breakout before everyone else does.

[Kim Ji-yeon's Treasure Box] The Actor Buzzworthy Dramas Discovered First: Chae Seo-an of 'Brave New World' and 'The Great Lady of the 21st Century'

[Kim Ji-yeon's Treasure Box] The Actor Buzzworthy Dramas Discovered First: Chae Seo-an of 'Brave New World' and 'The Great Lady of the 21st Century'

I'm curious about people. Even actors already drawing attention can still be at their most obscure. 'Kim Ji-yeon's Treasure Box' spotlights performers whose profiles are still rising. Consider this an early look at actors whose careers are climbing fast.

The Man Loved by Jang Hang-jun, 'The Man Living with the King' Kim Min

The Man Loved by Jang Hang-jun, 'The Man Living with the King' Kim Min

I am curious about people. Even if they are already recognized actors, today might be the least famous day of their lives. 'Kim Ji-yeon's Jewelry Box' introduces actors who are continuously breaking their own records. Invest in 'low point stocks'.

[Kim Ji-yeon's Jewelry Box] You Already Knew Lee Hyo-je! 'If Wishes Could Kill' Lee Hyo-je

[Kim Ji-yeon's Jewelry Box] You Already Knew Lee Hyo-je! 'If Wishes Could Kill' Lee Hyo-je

I am curious about people. Even if someone is already a noticed actor, today may be the least famous they'll ever be. 'Kim Ji-yeon's Jewelry Box' introduces actors who are reaching new highs by the day. Treat these 'soaring stocks' as 'buy-the-dip' opportunities.

[Kim Ji-yeon’s Jewel Box] 'Off to Work Again!' Star Kang Ki-dong, the Sturdy Pillar of Korean Dramas

[Kim Ji-yeon’s Jewel Box] 'Off to Work Again!' Star Kang Ki-dong, the Sturdy Pillar of Korean Dramas

I’m curious about people. Even actors already getting attention may be at the low point of their public profile. "Kim Ji-yeon's Jewel Box" spotlights performers who keep setting new highs day after day. Buy the breakout stocks at their lows.

[Kim Ji-yeon's Jewelry Box] 2025 Presence of the Year Award, 'Typhoon Company' Lee Sang-jin from 'Fine: Country Bumpkins'

[Kim Ji-yeon's Jewelry Box] 2025 Presence of the Year Award, 'Typhoon Company' Lee Sang-jin from 'Fine: Country Bumpkins'

I am curious about people. Even if they are already recognized actors, today might be the least famous day of their lives. 'Kim Ji-yeon's Jewelry Box' introduces actors who are continuously breaking their own records. Invest in 'rising stocks' at their low points.

Kim Ji-yeon’s Jewelry Box: Acting-prodigy sisters Do Yeong-seo and Kim Sia, Netflix’s two ‘granddaughters’

Kim Ji-yeon’s Jewelry Box: Acting-prodigy sisters Do Yeong-seo and Kim Sia, Netflix’s two ‘granddaughters’

I'm curious about people. Even an actor already getting attention might be at their least famous moment right now. "Kim Ji-yeon's Jewelry Box" introduces performers who keep hitting new highs day by day. Treat a rising star like a stock: buy low now.

[Kim Ji-yeon's Jewelry Box] Expanding into Action Acting, 'Humint' Assistant Manager Im Jung-yoon

[Kim Ji-yeon's Jewelry Box] Expanding into Action Acting, 'Humint' Assistant Manager Im Jung-yoon

I am curious about people. Even if they are already recognized actors, today might be the least famous day of their lives. 'Kim Ji-yeon's Jewelry Box' introduces actors who are continuously breaking their own records. Invest in 'low points' of 'rising stocks.'

[Kim Ji-yeon's Jewel Box] The Film's Biggest Discovery, 'Jjanggu' Jo Beom-gyu

[Kim Ji-yeon's Jewel Box] The Film's Biggest Discovery, 'Jjanggu' Jo Beom-gyu

I'm curious about people. Even actors who are already getting attention today may be the least famous they'll ever be. 'Kim Ji-yeon's Jewel Box' introduces actors who are hitting new highs day after day. Think of them as breakout stocks and get in at the ground floor.

[Kim Ji-yeon’s Jewel Box] From raw terror to weighty warmth, Kim Young-sung of 〈Gyeongju Trip〉, 〈Salmokji〉 and 〈Big Sleep〉

[Kim Ji-yeon’s Jewel Box] From raw terror to weighty warmth, Kim Young-sung of 〈Gyeongju Trip〉, 〈Salmokji〉 and 〈Big Sleep〉

A columnist curious about people — even actors already on the radar may be living their least famous day right now. "Kim Ji-yeon’s Jewel Box" introduces performers who keep reaching new highs; think of it as a tip to "buy low" on these rising stocks.

[Lee E-dam's Jewelry Box] Unpretentious Simplicity, 'Can This Love Be Translated?' 'The Art of Sarah' 'Pavane' Lee E-dam

[Lee E-dam's Jewelry Box] Unpretentious Simplicity, 'Can This Love Be Translated?' 'The Art of Sarah' 'Pavane' Lee E-dam

I am curious about people. Even if they are already recognized actors, today might be the day they are least famous. 'Lee E-dam's Jewelry Box' introduces actors who are continuously reaching new heights. Invest in 'rising stars' at their low points.

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