"Is This Combination Real?"... Ben Stiller X Benson Boone Transform into 'Weird Brothers' in Super Bowl Ad

Hollywood's representative comedy actor Ben Stiller and the pop star beloved by Generation Z Benson Boone have teamed up for the 2026 Super Bowl. The two, who seem like an unlikely pair, are transforming into brothers dressed in 'glitter costumes' and making the world burst into laughter.

According to the advertising industry on the 26th (Korean time), the grocery delivery service platform Instacart has released a teaser video for the 2026 Super Bowl (Super Bowl LX) featuring Ben Stiller and Benson Boone.

◆ 'Crazy Chemistry' Dressed in 70s Vibes

In the released teaser video ('Harmonizing', 'Goals' episode), the two appear in tacky green glitter costumes reminiscent of the 1970s. They perfectly portray a brother duo bickering with exaggerated European accents. In particular, when Benson Boone adds harmonies with his unique high notes, Ben Stiller gets annoyed, and when Ben Stiller explains football rules incorrectly, Benson Boone corrects him, creating hilarious moments. Reactions on social media include, "This is an unimaginable combination, but it's so funny," and "Benson Boone's acting skills are surprisingly good."

◆ The Return of Master Spike Jonze

This advertisement is directed by the genius director Spike Jonze, known for films like 'Her' and 'Being John Malkovich', adding to the buzz. This marks Spike Jonze's return to the Super Bowl advertising scene after 20 years, and expectations are high for how his unique mise-en-scène and humor will be integrated.

◆ Aiming for Two Consecutive Hits

Instacart previously hit big with an advertisement featuring nine brand mascots last year. An Instacart representative stated, "Given the tremendous response to the 2025 campaign, it was a natural decision to participate again this year." The main ad will be released during the 60th Super Bowl game, which will be broadcast on February 8 (local time) via NBC and Peacock. Prior to this, the teaser aired during the NFC Championship game broadcast on the 25th, already heating up the atmosphere.