"It's Already Too Late"... Cha Eunwoo, "I'm Sorry for the 20 Billion Tax Evasion" Bowed His Head, But the Advertising Industry's 'Cut-off' Domino Effect

Actor Cha Eunwoo, who is facing the biggest crisis since his debut due to allegations of tax evasion amounting to 20 billion won, has finally bowed his head. However, as the 'trust' he built up has collapsed, the exodus from the advertising industry is spreading uncontrollably.

According to the advertising and entertainment industry on the 27th (Korean time), Cha Eunwoo issued an official statement through his agency on the 26th, saying, "I sincerely apologize for causing concern and disappointment to many due to recent events related to me." He added, "I will sincerely cooperate with the ongoing investigation and procedures by the tax authorities."

◆ Cold Response from the Advertising Industry Despite Apology... "Delete the Video"

Despite his apology, the market's reaction is cold. The fashion brand 'Marithe Francois Girbaud' has made Cha Eunwoo's advertisement video posted on its official YouTube channel private or deleted it. Following earlier announcements from beauty brands and financial companies regarding the termination of contracts with Cha Eunwoo or the decision not to renew contracts, the fashion industry has also joined the 'cut-off' movement.

◆ "The Impact is Greater Because He Had a Clean Image"

An industry insider stated, "Cha Eunwoo has been a blue-chip in the advertising industry with his unique image as a 'face genius' and 'upright man'. However, the issue of tax evasion, especially on the scale of 20 billion won, is a fatal matter that companies cannot help but worry about brand value damage." He continued, "Although Cha Eunwoo's side has belatedly revealed their position, it will be difficult to reverse the already decided contract termination process within companies."

Currently serving in the military, Cha Eunwoo has hired a large law firm to contest the National Tax Service's tax assessment, but he is suffering from the double whammy of worsening public opinion and declining advertising revenue.