[Photo &] Jang Hang-jun's 'The King and the Man' Surpasses 12 Million in Seoul's Fan Service... A Historic Coffee Truck Event

[On-Site] 'Jang Hang-jun', 'The King and the Man' 12 Million Viewer Thank You Event... A Cross-Generational Syndrome

On the afternoon of the 12th, director 'Jang Hang-jun', who rose to the ranks of 'Ten Million Movie' directors with the film 'The King and the Man', held a large-scale coffee truck event at the Seoul Press Center in Jung-gu, Seoul, to celebrate surpassing 12 million viewers. This event, organized to repay the explosive support of the audience, drew a massive crowd, proving the box office heat that has injected new vitality into the Korean film industry.

The event was fully booked with 200 attendees an hour before it started, clearly demonstrating the fierce 'box office sensation'. Many citizens who could not get a number surrounded the venue, sending enthusiastic cheers. Director 'Jang Hang-jun' personally handed out coffee to attendees and took commemorative photos, showcasing an extraordinary 'fan service' that deeply connected with the audience.

The audience's response at the venue was also explosive. Fans expressed their affection actively by bowing deeply to director 'Jang Hang-jun' or even carrying him on their backs. In particular, witty signs such as "Took a day off for my birthday" and "Day 1 of the Master Fan Club Recruitment" were spotted everywhere, suggesting that 'The King and the Man' has formed a massive 'fandom culture' beyond just being a box office hit.

The core background of this syndrome lies in a cross-generational 'empathy'. Analysis of ticket sales showed balanced support from viewers in their 20s to 40s, with positive reviews coming from all age groups. A 70-year-old audience member praised, "The best Korean movie showcasing imagination after exile," while a viewer in their 20s shared, "It presents historical material in a fresh way, making me cry even after watching it multiple times," revealing the reason behind the 'Nth viewing' craze.

Having recorded a cumulative audience of 12.05 million in just over a month since its release, this film achieved the remarkable milestone of being the 20th film to surpass '12 million viewers'. Even on weekdays, it attracted nearly 200,000 viewers, solidifying its long-term box office success. Director 'Jang Hang-jun' expressed, "These are dreamlike days," and sincerely hoped, "This film will be a signal for the revival of 'Korean cinema' that has been going through a slump."