A Track from 6 Years Ago Explodes... ITZY to Appear on 'M Countdown' on the 19th Amidst the 'ThatsaNoNo' Reversal Craze

The group ITZY is igniting a reversal syndrome by dramatically showcasing the music broadcast stage of 'THAT'S A NO NO' that K-pop fans around the world have been eagerly awaiting.

◆ The Miracle of Reversal Started from the 'Tunnel Vision' Tour

ITZY's track 'THAT'S A NO NO' from their mini album 'IT'z ME' released in March 2020 has risen to prominence after 6 years. This reversal craze began during their third world tour 'TUNNEL VISION' which kicked off in February. The performance of this song, first revealed during the concert, created explosive cheers on-site with its addictive melody and exhilarating choreography, and this heat began to spread online, dominating the short-form algorithm with the nickname 'ThatsaNoNo'.

◆ YouTube Chart Number One and Challenge Craze Joined by Park Jin-young

The full cam and concert cam version videos released by JYP Entertainment on their official SNS channel on the 23rd of last month have surpassed a total of 3.67 million views, driving the success. Immediately after the video was released, it entered the daily chart of popular music videos in Korea and achieved number one on the chart as of the 8th. Various social media platforms like TikTok and Instagram are flooded with dance challenges led by ITZY members, along with TWICE's Momo and Jihyo, NEXZ's Tomoya, and KickFlip, while even the 'living legend' Park Jin-young joined in the challenge, adding to the buzz by saying, "Why is my body itching so much?"

◆ Appearance on 'M Countdown' on the 19th and the Synergy of the Youngest Yuna's Solo Debut

The steep rise is also clearly confirmed on Melon's daily chart, the largest music site in Korea. After entering the chart at 961st place on the 2nd, it has been climbing the ranks daily, jumping to 191st place on the 11th, just on the verge of entering the 'TOP 100'. To respond to such enthusiastic public reactions, ITZY will pre-release a dance practice video on the 14th, and then showcase their true performance queen status on the special stage of Mnet 〈M Countdown〉 on the 19th. Riding this momentum, on the 23rd, the youngest Yuna will make her solo debut with her first solo album 'Ice Cream', adding powerful synergy to the team's unstoppable rise.