Webtoon Goes Short-Form Animation…Kakao Piccoma Launches ‘Animeme’

Kakao Piccoma’s ‘Short-Form’ Revolution Shaking Up the Global Content Market

The platform ‘Piccoma’, which dominates Japan’s digital manga and web novel market, is rolling out a dedicated ‘Short-Form’ animation category—the key trend in the global content market.

Kakao’s Japanese subsidiary, Kakao Piccoma, announced on the 7th that it will officially launch ‘Animeme (ANIME)’, a dedicated space for short-form animations, on its platform toward the end of this month. The move is a strategic effort to seize demand for short-form content that is seeing explosive growth worldwide and to further strengthen the platform’s overwhelming competitiveness.

The Evolution of Webtoons: Short-Form Animations Combined with ‘AI (Artificial Intelligence) Technology’

The newly launched ‘Animeme (ANIME)’ category will reimagine popular Japanese manga and webtoon IP—validated on the existing ‘Piccoma’—as short yet intense video content. Notably, the company has introduced ‘AI (Artificial Intelligence) Technology’ directly into the production process. This maximizes production efficiency while delivering readers with an innovative, fresh sense of visual catharsis.

Diversifying Global Pipelines Through ‘IP Expansion of Intellectual Property Rights’

Starting with the launch of this new service, Kakao Piccoma is diversifying its work-supply pipelines in every direction. The core goal is to connect outstanding works and global readers even more closely and to maximize the value of the source IP.

A key official at the company said, “We will put our all into advancing and enhancing the service for ‘IP expansion of intellectual property rights’,” hinting at the platform’s limitless potential for growth.