ENHYPEN rolls out a full-scale brand overhaul with a 6-member reorganization…sets off anew with August mini album No. 8 ‘THE SIN : BLISS’

ENHYPEN has carried out a brand overhaul to reset the team’s vision and direction.

‘Multidimensional solidarity’ beyond connection…announces a new vision Belift Lab said on the 29th that ENHYPEN—Jungwon, Jay, Jake, Sunghoon, Sunoo, and Ni-ki—completed a brand renewal with the aim of strengthening the identity it has built so far and opening up infinite possibilities. The core of this reorganization is ‘multidimensional solidarity’ that goes beyond simple connection. Up to now, ENHYPEN has put forward its aspiration to connect the world with the world through music. With this move, it is moving into a stage where it forms and expands multiple alliances at the same time. A Belift Lab official explained, "As a central axis that leads relationships that are wider and denser, ENHYPEN will take off as a global artist brand that creates value and influence across a range of fields."

New logo and symbols and brand renewal film unveiled in full This direction is also clearly reflected in the newly released logo and symbols. The new logo conveys the meaning of an expanding subject. It expands the existing spelling ‘EN-’ by turning the hyphen (-) into a single frame, and places ‘EN’ inside it. The team symbol also takes the form of sharply extending outward from the starting point where relationships begin, focusing on ‘expanded connection.’ In ‘ENHYPEN (ENHYPEN) Brand Renewal Film,’ posted on HYBE Labels’ official YouTube channel, ENHYPEN is shown in a way that sensitively captures how a single dot becomes a line and a plane, and then endlessly changes into a three-dimensional form—visualizing the group’s firm determination to reach out into many directions going forward.

After reorganizing as a six-member group, ENHYPEN signals a comeback with mini album No. 8 in August Formed through Mnet’s 2020 audition program, ENHYPEN has achieved rapid growth each year based on a dark fantasy narrative and a vampire concept. With the recent departure of member Heeseung, the group reorganized into a six-member unit and entered a new turning point. Rather than settling for the present, they are preparing another journey. ENHYPEN, which announced a fresh start with a successful brand overhaul, will release its eighth mini album, ‘THE SIN : BLISS,’ in August, returning to fans worldwide with even more diverse music and stages.